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Brand Analysis
Case studies and analysis of other brands
Latest on Brand Analysis
Michelin Stars: From Tire Company Promo To Top Tier Dining
by Rashida
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December 8, 2020
While it didn’t make its way across the big pond to America until 2005, the Michelin Star Rating is a coveted status symbol in Europe dating back to 1900. Earning a Michelin Star is a huge accomplishment for restaurants and chefs, and earning two or three is an even bigger accomplishment. In fact, celebrity chef
How Domino’s Transformed Its Reputation
by Rashida
|
November 20, 2020
Domino’s is America’s #1 pie maker, and the largest global pizza chain. Impressive! But Domino’s did not always have the largest share of the pizza market. For years after their inception in the 1960s, they lagged behind Pizza Hut, and in 2009 their shares plummeted below $3. How did they turn things around to become
