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Brand Analysis

Case studies and analysis of other brands

Latest on Brand Analysis

What Is Trader Joe’s Marketing Secret?

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by Ana Maria Guay
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October 17, 2024

Trader Joe’s marketing. An enigma wrapped in a spoonful of cookie butter. With no traditional marketing techniques like television commercials or loyalty cards and only Facebook, Instagram, and a newly opened YouTube account to speak of, this grocery store chain should hardly register. So why are so many people (myself included) willing to squeeze through

Hendrick’s Gin Marketing Strategy Case Study

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by Rashida
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June 30, 2022

Gin isn’t the first thing that comes to mind when you think of young, trendy drinks, but Hendrick’s set out to change that.  They bolster a unique, quirky advertising strategy that’s been a hit with younger (but legal) consumers. According to their website, Hendrick’s is “not for everyone” and this promise may be exactly what’s

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