Category
Brand Analysis
Case studies and analysis of other brands
Latest on Brand Analysis
Why Amazon Sellers Should Work With A Content Writer
by Kayla Gately
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May 26, 2021
What draws you to an Amazon listing? Is it the perfect picture of the new phone case you’re looking at, or the description listing all of its assets? It’s probably not the rambling title full of buzzwords that sometimes headlines a post. It can be hard to write product descriptions and details in a digestible
The Starbucks Effect, Explained
by Kristine
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May 12, 2021
Starbucks is an immensely popular coffee chain across the country that seems to be expanding and growing constantly. Starbucks’ expansion efforts can worry independent coffee shop owners, who fear that the nationwide chain will steal their local customers. While this sounds like a valid business concern at first, researchers have actually reached a surprising conclusion:
