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Brand Analysis
Case studies and analysis of other brands
Latest on Brand Analysis
5 Ways Target Encourages Shoppers To Overspend
by Kristine
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December 14, 2020
This time will be different, you think to yourself. I just need 3 things. As you walk through the automatic doors, the brightly-lit Dollar Spot beckons you to take a look around. You grab a cart (just in case you remember something else you need) and start browsing other departments. When you finally reach the
Coca Cola’s Rebrand Disaster
by Ana Maria Guay
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December 9, 2020
Out with the old, in with the new, right? Well… On April 23, 1985, Coca-Cola announced a change to its famous and almost century-old secret formula. The new formula was sweetened with corn syrup in an attempt to maintain a waning market edge over Pepsi and diet soft drinks. Unfortunately, “New Coke” fizzled out spectacularly.
