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Brand Analysis
Case studies and analysis of other brands
Latest on Brand Analysis
A Costco Marketing Case Study
by Rashida
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November 17, 2020
Have you ever seen or heard a Costco commercial? I haven’t. Yet, in 2019, they had 98.5 million members and a brand value of $21 billion. While sales dipped for the first time in April due to the pandemic, Costco rebounded in May, June, and July and is still going strong, unlike many other retailers.
A Look Inside John Deere’s Successful History of Content Marketing
by Kristine
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October 15, 2020
Long before the internet was created or the concept of content marketing was a thought on anyone’s mind, the John Deere brand launched what would eventually become the longest marketing campaign in American history. For over 100 years, this company managed to not only survive the test of time but establish itself as an industry
