Category Archives: Social Media

The Great Emoji Unveiling

Categories: Social Media
Published February 5, 2020

Written by Sarah Reynolds

Holy hot tamales, Batman! Get ready for rollerskating mammoths! Over a hundred new emojis are debuting this year including new food options (like tamales), several animals (welcome at last, wooly mammoth), and the perplexingly long-absent roller skate emoji. 🤔 From idea to emoji 🤔 The process of creating and approving new emojis…

Data Tracking & Protecting Your Privacy

Categories: Social Media
Published January 16, 2020

Written by Sarah Reynolds

We don’t think about how location-dependent our phones have become. To know precisely when it might start raining, we let our weather app track us to within a few hundred feet. Social media apps use our location constantly to suggest where we might want to check-in or tag, and we…

4 New Year’s Resolutions for 2020 That Will Change your Ecommerce Business

Categories: Audience Content Marketing E-commerce Social Media Writing
Published January 2, 2020

Written by Lauren Mark

Resolutions are a great way to get the new year off to a strong start. When you make personal resolutions, whether these include getting in shape, reading more books, or drinking more water, they give you a specific goal and allow you to hold yourself accountable as you journey throughout…

The Ultimate Guide to Writing Captivating Instagram Captions

Categories: Social Media
Published December 10, 2019

Written by Rashida Beal

Social media should be a central part of your content marketing strategy, but images are not all that matters. In this post, we teach you all about how to write successful Instagram captions for your brand.

7 Fun Content Marketing Ideas

Categories: Audience Content Marketing Social Media Writing
Published October 31, 2019

Written by Lauren Mark

When it comes to marketing your brand, creating a blog with relevant content is key. Companies that provide high-quality content through blog posts receive 97% more links to their website than those who do not, and blog posts are the most shared online content, allowing businesses who blog to see…

4 Things About Growing Blog Traffic That You’ll Kick Yourself for Not Knowing

Categories: Content Marketing SEO Social Media Writing
Published October 30, 2019

Written by Jelene Juario

Are you thinking of starting a new blog for your business? Has your blog been sitting stagnant on your website, gathering dust and cobwebs? What if we told you that there are ways to get more traffic to your blog? Get serious about growing blog traffic because blogging is more…

The friendly auditor: Why you need to invest in a content audit

Categories: Business Content Marketing Marketing Social Media
Published October 29, 2019

Written by Jackie Logsdon

A content audit is the one type of audit you shouldn’t fear. And it’s high time you scheduled one.

Critical Content: The Four Key Content Types for Your Business

Categories: Audience Brand Authority Content Marketing SEO Social Media Writing
Published October 20, 2019

Written by Jackie Logsdon

Videos, writing, images and social media: the four main types of content and why you should be using them.

It’s Time to Change Your Brand’s Voice

Categories: Audience Brand Authority Content Marketing Marketing Social Media
Published October 12, 2019

Written by Jackie Logsdon

An inconsistent or outdated brand voice can lose you your audience. If you haven’t given your company’s voice much thought recently, then there may be some work ahead of you!

Content Marketing: What’s all the buzz about?

Categories: Audience Brand Authority Content Marketing Social Media
Published September 30, 2019

Written by Jackie Logsdon

Curious about content marketing? See what sets it apart from traditional advertisements and how you can capitalize on this powerful marketing strategy.