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Brand Analysis
Case studies and analysis of other brands
Latest on Brand Analysis
Crocs: Making A Comeback
by Rashida
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September 14, 2020
Crocs. So ugly they’re cool?! Whether you like it or not, these strange (but highly functional) “boating shoes” are back in style and have made a killer comeback. In the early 2000s, Crocs were right up there with the other ugly/comfy shoes like Uggs and Birkenstocks, but they tanked by the 2010s, nearly going bankrupt
Airbnb And VRBO: How They’ve Become Popular Due To COVID-19
by Lauren
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August 18, 2020
While businesses within many industries have been taking a hit thanks to the coronavirus pandemic, some companies, like those in the vacation rental industry, have actually seen a boost in business over the past few months. As people have begun working remotely, companies like Airbnb and VRBO have seen their popularity soar. Whereas hotel occupancy
