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Writing

Latest on Writing

Whiteboard in a conference room showing the Google E-E-A-T framework with four columns for Experience, Expertise, Authority, and Trust, each with hand-written bullet points and colorful sticky notes

The Google E-E-A-T Update: What It Means for Your Content Strategy in 2026

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by Brent W Peterson
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April 8, 2026

Google's E-E-A-T framework rewards content from real experts with real experience. Here is what it means for your content strategy.

Unlock the Magic of Content Creation: Accelerate Your Business Growth Now!

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by Brent W Peterson
|
April 1, 2026

Content creation is the highest-leverage marketing activity available to most businesses. Here is how to actually make it work.