Top 3 Content Marketing Trends For February

Categories: Content Marketing
Published February 14, 2020

Written by Sarah Reynolds

Are you searching for something new and exciting to add to your content writing strategy this month? You’re sure to find your perfect match with one of these content marketing trends!  3. Conversational Marketing Conversational marketing can take place in several forms, such as email marketing, Facebook chat, chatbots, and…

Traffic and Conversion Summit Agenda

Categories: Events
Published February 10, 2020

Written by Sarah Reynolds

In less than 7 weeks, the 2020 Traffic and Conversion Summit is going to attract more than 10,000 excited digital marketers, content creators, and entrepreneurs to the lovely city of San Diego. This annual 3-day event is sure to be full of learning, networking, and inspiration, but to make sure…

How to Optimize Your Content Marketing Strategy for Voice Search

Categories: Content Marketing
Published February 7, 2020

Written by Sarah Reynolds

According to research by ComScore, voice search will make up 50% of all web searches by the end of 2020. With the sheer number of personal voice assistants and smart home devices (like Google Home and Amazon Echo) flooding the market, it’s apparent that consumers are finding voice search to…

5 Unique Content Marketing Ideas

Categories: Content Marketing
Published February 6, 2020

Written by Sarah Reynolds

If you’ve ever visited a company’s website or social media page, it’s quite apparent that a lot of time goes into churning out valuable content. From blog posts to educational videos to Facebook polls, media-savvy marketers consistently try to boost customer engagement and attract new buyers. Content marketing is typically…

The Ultimate Guide to the 2020 T&C Summit

Categories: Events
Published February 4, 2020

Written by Sarah Reynolds

For most people, an early-April trip to San Diego may sound like a great plan for a spring break getaway, but those of us in digital marketing know that Traffic and Conversion Summit is where the fun is really at. This year, over 10,000 attendees and 85 expert speakers are…

Setting Smart Content Marketing Goals

Categories: Content Marketing
Published February 3, 2020

Written by Sarah Reynolds

Content. Is. King. This little phrase is the anthem of content marketing, and for good reason, because it’s absolutely true! However, for your content to rule the marketing land, you must focus on your content marketing goals. Content marketing goals help you create meaningful content and also measure the success…

The Future of Athletics

Categories: Uncategorized
Published January 30, 2020

Written by Sarah Reynolds

Sports can be hard. You have to train regularly, remain healthy, and be good at the game. At a time when sports viewership is declining, fewer people watch live sports on television. Instead, they rely on social media like Twitter and Facebook to watch game highlights when their favorite teams…

World Economic Forum 2020: What You Need To Know

Categories: Uncategorized
Published January 28, 2020

Written by Sarah Reynolds

Today marks the last day of the 50th Annual World Economic Forum in Geneva, Switzerland. Filled with global leaders discussing the most heated issues, this has been one for the books. Here, we break down the highlights of the event. What is the World Economic Forum? The World Economic Forum is…

Taming TikTok

Categories: Marketing
Published January 24, 2020

Written by Sarah Reynolds

We talked about whether TikTok is a trend or a trendsetter before, and at this point, we think it’s pretty safe to say this app is a trendsetter. As one of the top 10 most downloaded apps in 2019, its popularity is making it more and more interesting to marketers, but…

How Disney+ Is Taking Over Streaming

Categories: Marketing
Published

Written by Sarah Reynolds

If you’re a Disney fan, a Star Wars fan, or a Marvel Cinematic Universe (MCU) fan, the dream that you wished for came true with the arrival of Disney+. As of its launch in November 2019, there has been no other way than to stream your favorite Disney movies and…

CES 2020: MarsCat, Charmin’s Rollbot, and the Legitimacy of Robotic Companions

Categories: Design
Published January 22, 2020

Written by Sarah Reynolds

CES 2020 featured plenty of companion robots designed for the sole purpose of friendship (and bringing you toilet paper, but more on that later). As these machines are gearing up to become further integrated into domestic life, it raises the question of the validity of the relationships we may develop…

Pinterest vs Snapchat

Categories: Uncategorized
Published January 21, 2020

Written by Sarah Reynolds

Everyone is familiar with the top three social media apps: Facebook, Instagram, and… Pinterest? That’s right, Pinterest recently edged out Snapchat for third in the U.S. ranking for top social media apps. The platform – known for its unique way for users to save and share inspiration, DIYs, and more…

Traffic & Conversion: What You Need to Know

Categories: Content Marketing
Published January 20, 2020

Written by Sarah Reynolds

The holidays are over and we are well into the Roaring 2020s, but just because there’s no more holiday cheer to be had doesn’t mean there’s nothing to look forward to. If digital marketing gets you as excited as it gets the team at Content Cucumber, you probably already know…

Marijuana Is Legal In Illinois. Now What?

Categories: Content Marketing
Published January 17, 2020

Written by Sarah Reynolds

As of January 1st, Illinois – the sixth most populous state in the nation – became the 11th state to legalize the use of recreational marijuana. The event also marks the second time that weed legalization was passed by the Legislature rather than at the ballot box. The new law…

Data Tracking & Protecting Your Privacy

Categories: Social Media
Published January 16, 2020

Written by Sarah Reynolds

We don’t think about how location-dependent our phones have become. To know precisely when it might start raining, we let our weather app track us to within a few hundred feet. Social media apps use our location constantly to suggest where we might want to check-in or tag, and we…

How Content Cucumber Can Help Your Business Grow

Categories: Content Marketing Marketing
Published January 15, 2020

Written by Sarah Reynolds

We may not have a sky-high cucumber patch, but we are experts at writing content. Let us help your business grow this year.

New Year, New Crazy Diets

Categories: Uncategorized
Published January 14, 2020

Written by Sarah Reynolds

It’s the new year, which means everyone and their neighbor has set a new year’s goal to get fit, which means a lot of new diets popping up. Rather than just eating more vegetables, some people take a more creative approach to health—why mess around with boring old exercise and…

Habit-Helping Audiobooks For This Week’s Commutes

Categories: Vision
Published January 12, 2020

Written by Sarah Reynolds

Folks, we have been living in 2020 for less than 2 weeks, and at least a quarter of us are already struggling to keep our resolutions. Breaking old habits is hard, even when you know that making positive changes will be the most beneficial to you in the long run….

Gyms, Breakage, & Keeping Customers Coming Back

Categories: Content Marketing
Published January 10, 2020

Written by Sarah Reynolds

Gyms often depend on breakage, but if you’re like most businesses, your business thrives when customers keep coming back for more. Here’s how you can keep customers returning again and again:

Speed-reading Software: Is It Worth It?

Categories: Uncategorized
Published January 8, 2020

Written by Sarah Reynolds

In a world of social media and clickbait articles, it helps to be a quick reader. With a stopwatch or timer, you can practice reading faster on your own, but speed-reading apps and software are here to help you tackle that trouble in a more high-tech way. The thing is,…

Febreeze, Habits, & Marketing

Categories: Audience Content Marketing Marketing
Published January 7, 2020

Written by Sarah Reynolds

Febreeze is now a household name when it comes to keeping your home smelling fresh, but it wasn’t always that way. At first, Febreeze struggled to move their products from the shelves. Once they embraced advertising focused on habits, however, they saw unparalleled success. Here’s how Febreeze capitalized on habit-forming…

Does Smarter = Better?

Categories: Uncategorized
Published February 13, 2020

Written by Sarah Reynolds

We live in a world where technology is present in virtually every aspect of our lives, but as smart devices become smarter and more popular, it seems as though the technology is sort of taking over. Sure, having the power to turn on your favorite Lizzo song with just your…

Forever 21 & What Marketers Can Learn

Categories: Marketing
Published February 12, 2020

Written by Sarah Reynolds

Forever 21 was once the hottest place to buy the latest clothing. There seemed to be a Forever 21 store in every mall. They were the unquestioned fast-fashion king. Now, all that’s left of them is bankruptcy in September 2019 and an announcement of new ownership by a group that includes two…

Are You Still Writing Your Own Blogs?

Categories: Content Marketing
Published February 11, 2020

Written by Sarah Reynolds

Here’s the deal: if you’re reading this blog, you probably already know we’re pretty big fans of content. We write it, we read it, we share it, we’re all about it. Content is also a pretty awesome way to market your business and reach new people, but you might be…

The Great Emoji Unveiling

Categories: Social Media
Published February 5, 2020

Written by Sarah Reynolds

Holy hot tamales, Batman! Get ready for rollerskating mammoths! Over a hundred new emojis are debuting this year including new food options (like tamales), several animals (welcome at last, wooly mammoth), and the perplexingly long-absent roller skate emoji. 🤔 From idea to emoji 🤔 The process of creating and approving new emojis…