blog image

Why Do I Write Blogs?

Categories: Writing
Published August 13, 2019

Written by Content Cucumber

People read blogs for countless reasons, from learning a new skill to trying to win an argument on Twitter. But have you ever stopped to think about why people write blogs?



blog image

The Story of Wojtek: A Courageous Soldier and Gentle Giant

Categories: Writing
Published August 7, 2019

Written by Content Cucumber

Today, I’d like to share the compelling tale of a rather unusual World War II veteran who served in the Polish II Corps. From the time he was enlisted in the army to the day he retired to the Edinburgh Zoo, his presence lifted the spirits of everyone he encountered. Although his life came to an end when he was just 21 years old, Wojtek the soldier bear left behind a legacy that should be shared for generations to come.



blog image

So…Is the Area 51 Raid Actually Going to Happen?

Categories: Events
Published August 1, 2019

Written by Content Cucumber

The so-called plan to storm Area 51 initially began as another harmless, albeit bizarre, meme to add to the ever-growing collection of absurd internet content. In just a few short weeks, over 2 million people RSVP’d to meet up on September 20 to raid Area 51, and another 1.4 million people claim to be “interested” in tagging along. The event’s discussion page has inspired thousands of memes, as well as a Storm Area 51 store where people can buy t-shirts with slogans such as, “I was born on the wrong planet,” and “I saw them aliens.”



blog image

How to Develop a Strong Brand Voice

Categories: Brand Authority, Writing
Published July 19, 2019

Written by Content Cucumber

Creating a consistent brand voice tends to be a pretty low priority for most businesses: if it’s even a priority at all. Business professionals can sometimes make the common mistake of thinking that a “brand voice” is just another term for marketing or social selling, but this misconception can lead to trouble as their companies grow.



blog image

How to Transform Your Outdated Ads into Evergreen Blogs

Categories: Content Marketing
Published July 16, 2019

Written by Content Cucumber

In 2017, digital marketing experts stated that the average American adult is exposed to over 4,000 ads per day. However, people tend to tune out when they hear or see ads that aren’t relevant to them. For instance, do you remember the last commercial you overheard on the radio? Can you name the company featured on a banner ad on the last website you visited? It doesn’t mean you’re unobservant if you can’t remember; it’s just a result of the relentless advertisements you see everyday.



blog image

How to Write a Product Description That Doesn’t Suck

Categories: Marketing, Writing
Published June 27, 2019

Written by Content Cucumber

People tend to be pretty unimaginative with product descriptions. The standard outline is a quick bullet-point list that highlights the product’s main specs. And while that’s a good start, it’s not going to boost your site’s SEO power or convert more customers. It’ll just be another unremarkable list in the vast sea of lackluster product descriptions.



blog image

7 Unconventional Ideas for Using Content Cucumber

Published June 14, 2019

Written by Content Cucumber

Content Cucumber is known for creating high-quality blog posts, but our writing services extend far beyond producing standard 800-word articles. If you want to update any area of your website with new content, our writers are more than happy to help your site gain the attention it deserves!



blog image

The Origin of Writing: From Cave Art to Blogs

Published June 12, 2019

Written by Content Cucumber

The deep-rooted human desire to share stories and communicate our unique perspectives with each other is by no means a recent phenomenon. Our intrinsic appreciation for creativity and connection stretches all the way back to the dawn of mankind. In fact, historians believe that writing was one of the very first skills that humans acquired tens of thousands of years ago.



blog image

IRCE 2019: Trends and Friends

Categories: Events, Trade Shows
Published June 7, 2019

Written by Content Cucumber

If you’re interested in meeting the co-founders of Content Cucumber this summer, you’re in luck! We’re excited to announce that we will be attending the annual Internet Retailer Conference and Exhibition (IRCE) event in Chicago from June 25-28. We will be featured in the exhibition hall along with over 600 other vendors, including our internet friends from Wagento and XSPACE.



blog image

Why Do Anything New?

Categories: Content Marketing
Published June 6, 2019

Written by Content Cucumber

The old adage “if it’s not broke, don’t fix it” might apply to various household appliances, but it’s not necessarily the best way to approach business decisions. Without innovation, creativity, and new ideas, companies in all types of industries will begin to falter. Today’s modern consumers expect businesses to stay up-to-date on all the latest trends and technologies, so continuing to do things the “old-school” way isn’t exactly a winning marketing strategy.



blog image

Fake News: How Does It Affect Us?

Categories: Social Media, Writing
Published May 30, 2019

Written by Content Cucumber

In a world of clickbait articles and sensationalized reports, it can be easy for people to dismiss any information they don’t agree with as “fake news.” Although there are sources that may be more credible than others (your local news channel vs. your Facebook feed, for instance), the widespread distrust of the news media in general has made it increasingly difficult for our nation to effectively communicate about issues that impact all of us.



blog image

Kittens, the Internet, and Kittens on the Internet

Categories: Social Media, Writing
Published May 23, 2019

Written by Content Cucumber

Full disclosure: this article is going to discuss the grammar of online content. I know this doesn’t quite meet Buzzfeed levels of entertainment, but I firmly believe that everyone who uses the internet desperately needs to brush up on their writing skills. Also, in a sincere effort to make this dry topic a little more appealing, I’ve included some photos of adorable kittens to illustrate my points.



blog image

What the Heck is Content Cucumber?

Published May 21, 2019

Written by Content Cucumber

Take a second and picture yourself scrolling through Netflix, searching for the perfect show to binge-watch this week. I’m not talking about blasé “Netflix and chill” content; I mean high-quality productions that you actually want to pay attention to.

After skimming through seemingly hundreds of low-budget horror movies and cringe-worthy sitcoms, you might finally stumble upon a hidden gem that you thoroughly enjoy… but wouldn’t it be easier if these awesome shows appeared automatically? Or if the entirety of Netflix was customized for your exact specifications?



blog image

How Do You Come Up with an Idea?

Categories: Writing
Published May 20, 2019

Written by Content Cucumber

Imagine if medical scientists gave up on researching potential cures for diseases, or if the entirety of NASA no longer cared about what lies beyond our solar system. Try to picture a future where musicians stop composing, artists permanently put away their painting supplies, and all engineers decide that technology needs no further development. Worst of all, imagine how you would feel if your favorite author decided to stop publishing new books—in the middle of a series. Sounds like a pretty miserable world, right?



blog image

After a number of heated arguments and disagreements about sharing customer data, the official divorce between Shopify and Mailchimp will commence on May 12. Once the previously inseparable couple decides to part ways for good, it’s up to users to decide for themselves which service they want to keep. Since it can help to know that there are plenty of other…



blog image

Are Seth Godin and Neil Patel the Same Person?

Categories: Business, Shoutouts
Published May 8, 2019

Written by Content Cucumber

Think about it. Godin and Patel are both bald marketing geniuses. They share similar passions and strive to inspire entrepreneurs around the globe. But do you ever wonder how they achieved such success? Or why these like-minded marketers have never collaborated together on a project? The only logical explanation for their combined success is that they are secretly the same…



blog image

What could a pop culture icon and multi-millionaire have in common with a small startup from Indiana? A lot more than you might assume…. 1. AN ALLITERATION APPRECIATION. Kim Kardashian carefully constructed a creative brand that consumers could recognize by cleverly capitalizing on her curiously alliterated name. Naturally, so did Content Cucumber. 2. A GREAT WORK ETHIC. Sure, Kim K….



blog image

In a press release published back in January, Amazon proudly announced that millions of small and medium-sized businesses from over 130 countries utilized the platform in 2018. Amazon reported that thousands of retailers were able to dramatically increase their profits and attract countless new customers after choosing to sell on the massive online store. However, despite Amazon’s glowing self-assessment of its services,…



blog image

Effective Keyword Research Tips for 2019

Categories: Content Marketing, SEO
Published April 26, 2019

Written by Content Cucumber

It’s no question that Google can significantly impact the overall success of any small business, so entrepreneurs often spend hours revising their SEO strategies in an effort to land their website on that coveted first page of results. However, Google’s algorithm changes about 500-600 times a year; how is a startup supposed to keep up with these constant updates? In short, choosing…



blog image

Can a Small Business Benefit from a Case Study?

Categories: Business
Published April 19, 2019

Written by Content Cucumber

Countless enterprises, including Netflix, Apple, and Pandora, benefit from case studies every year. Mega-corporations frequently share success stories about how they improved their products, solved customer complaints, or fixed an issue within their company that was affecting their clients. The popularity of the case study method among major companies proves that this type of marketing can be highly effective for increasing customer loyalty…



blog image

Ecosia: A Search Engine That’s Changing the World

Categories: Shoutouts
Published April 12, 2019

Written by Content Cucumber

“Make the internet a better place” is our credo here at Content Cucumber — a mission that we work to achieve by writing content that is engaging and accurate. By doing this, we hope to fight back against misinformation and low-quality content, which are both far too common on the web. We also know we can use our voice to…



blog image

Helpful Ideas for Your Next Blog Post

Categories: SEO, Writing
Published April 8, 2019

Written by Content Cucumber

With a quick Google search, it appears that every entrepreneur, business owner, pet owner, student, and parent has been encouraged to start their own blog. According to one recent statistic, over 4 million blog posts are created every day! How exactly is a small business supposed to compete with this ridiculous amount of online traffic? BLOGGING AND SEO Search engine optimization is…



blog image

Social Media Tips for Small Businesses

Categories: Business, Social Media
Published March 27, 2019

Written by Content Cucumber

Most small business owners know that social media can be a powerful marketing tool, but you might still have questions about how to get started: How can you devote time to social media while you’re putting in countless hours for your startup? How do you come up with new ideas for content? What social media platforms should your business use?…



blog image

Why is Content Marketing Important?

Published March 25, 2019

Written by Content Cucumber

In January 2019, Statista reported that the global digital population, which represents active internet users, exceeded 4 billion people. With such a massive worldwide market, businesses have had to completely revamp the way they market themselves in order to appeal to shifting customer demands. In fact, the most successful online retailers have realized that the key to attracting and retaining loyal customers…



blog image

Later this month, over 6000 attendees will converge at San Diego, CA for Traffic and Conversion Summit 2019. This event is the largest marketing event in North America, so naturally, Content Cucumber will be there, ready to tell the best brains in the biz about our strategy for effective content marketing! While we feel confident that we know how to tell people about our…



blog image

What Do Your Clients Want to Read?

Categories: Audience, Writing
Published February 1, 2019

Written by Content Cucumber

It seems like every business that’s serious about ranking high on Google and engaging new customers has a blog. Unfortunately, the extent of “content strategy” for many businesses is to target a few SEO keywords without much consideration for the action human readers.  Let’s use a fictional desert parlor called Joe’s Gelatin Joint as an example. Maybe Joe hires an…



blog image

Thinking About Trade Shows? Here are 12 Fun and Practical Ideas!

Categories: Trade Shows
Published January 30, 2019

Written by Content Cucumber

Trade shows are a great way for you to learn more about your industry. Exhibitors who attend trade shows have the opportunity to network with others, meet potential new clients, and build connections with influential members of the community. Meanwhile, attendees get an inside look at innovative new products and services, access to informative and interactive workshops, and the chance to…



blog image

Why did this Content Company stop Writing Content?

Categories: Vision, Writing
Published January 23, 2019

Written by Content Cucumber

By Chris Chasteen, co-founder, Content Cucumber Content writing is one of those things you think you should do, you may even know you should do…and still don’t. You’re only human, after all, and it’s not like you have a virtual army of writers ready to help you produce content whenever you ask for it. But why would a Content Company…



blog image

The Ultimate Guide to Building Brand Authority

Categories: Brand Authority
Published December 18, 2018

Written by Content Cucumber

Brand authority is a term you have likely seen before… but how exactly does one go about building a brand that can be trusted? Whether you have just started your own business, joined a new team, or are simply wondering what how to strengthen your brand’s image, it is worth familiarizing yourself with the fundamental strategies for building a powerful…



blog image

Whether you are just starting out, or have been in the marketing game for years, getting acquainted with the vocabulary of content marketing is vital. It plays a role in every aspect of your business. Specifically, when you and your team have mastered the basic principles of marketing, you have a much better shot at creating a compelling brand that…



blog image

INTRODUCTION Every time we add a new client here at Content Cucumber, we begin by interviewing them about their company. There’s a few reasons why we do this. We want to understand their story, their message, and their target audience, for example. And we also need to know their goals: what are they looking to get out of content marketing?…



blog image

Organic Marketing 101

Categories: Content Marketing, SEO
Published October 19, 2018

Written by Content Cucumber

Whether you’re keeping up with the latest in online marketing or strolling through your local Farmer’s Market, organic is the latest buzzword. While this type of marketing doesn’t have much in common with organic food, organic marketing still strives for sustainable and quality content for your business. Here are three simple reasons why organic marketing is a smart move for…



blog image

Why Social Media Is Important for Building your Brand

Published October 16, 2018

Written by Content Cucumber

Social media is a great equalizer for establishing brand authority. Regardless of how large or small your company may be, you can leverage social media to increase audience engagement, share your message, and ultimately drive sales. If you haven’t yet started investing in your brand’s social media presence, it’s never too late. Social media can be daunting, but you’re not walking…



blog image

Why Invest in Organic Marketing?

Published October 15, 2018

Written by Content Cucumber

It’s no secret that the world’s top social networks have been making it harder and harder for users to see content from the businesses and brands they follow. The meticulously curated feeds of Facebook, Twitter, and Instagram mean that many companies struggle to reach more than a tiny fraction of their followers when they post to their social platforms. Social…



blog image

5 Things You Need to Know About Organic Marketing for Mobile Commerce

Published October 11, 2018

Written by Content Cucumber

It’s not breaking news that people spend a lot of time on their phones. Just walk through any public space and the chances that you’ll catch someone’s eyes laser-focused on the screen in front of them is more likely than not. In fact, ComScore’s 2017 Cross Platform Future in Focus report suggests that the average American adult spends two hours and 51…



blog image

What Kinds of Blogs Are There?

Published September 25, 2018

Written by Content Cucumber

One of the most common questions we get here at Content Cucumber is “what kinds of articles should I be requesting?” To help customers answer this question, we offer several tools. The Content Cucumber Content Strategy Builder is our newest and shiniest addition, but we’re always happy to perform an SEO audit of your content or simply hop on a strategy call,…



blog image

5 Simple Ways to Improve Your Online Presence

Categories: Design, Social Media
Published September 24, 2018

Written by Content Cucumber

The fast-paced world of the Internet can be daunting. Fads come and go faster than many of us can keep up with, and we barely have time to Google the hottest new meme before it’s gone. We see so much content on a daily basis that it can be hard to filter out the useful, the interesting, and the helpful…



blog image

5 Strategies For Improving Your Local Search Engine Rankings

Categories: SEO
Published September 23, 2018

Written by Content Cucumber

When trying to find information online, few of us venture past the first page of search engine results. For many of us, the cut-off point is even sooner — Leverage Marketing reports that most web users won’t go past the 5th overall result. This is tough news for any company that needs to rank for highly competitive keywords. However, there are a…



blog image

Digital marketing is pivotal to the success of modern companies, as consumers are increasingly relying on the Internet to help them find businesses, products and services. When it comes to digital marketing, however, taking an integrated approach that involves multiple tactics can be the best way for businesses to: Create a compelling presence wherever potential customers may be looking for them online…



blog image

Why Hire A Content Writer?

Categories: SEO, Writing
Published September 9, 2018

Written by Content Cucumber

Growing a business online can be tough. There are social media pages to manage, orders to follow through on, and competitors to keep up with. That’s why it’s important to make your website stand out. A blog may be your secret weapon. A well written blog, using SEO content, can push your company straight to the top of the Google organic…



blog image

If you’ve read the New York Times bestselling novel The Outliers you’ve probably heard of the 10,000-hour rule. In the nonfiction novel, Malcolm Gladwell repeatedly claims to become in any field, you need to practice that job or skill for 10,000 hours. This rule stands true for sports stars, musicians, and business leaders. The same concept can be applied to the world…



blog image

If you run a business, you likely believe very deeply in your product. This is no doubt important. After all, who could possibly better advocate for you than…well, you? Sadly, believing in what you have to offer is not enough; you have to compel consumers to believe in it as well. And to score believers, you must capture their attention in…



blog image

While there are countless small businesses spanning almost every sector of the economy today, this extremely varied group has one thing in common: Hard work. With a constant barrage of tasks to complete each day, businesses in every stage of growth are fighting against time in order to be as productive as possible. Finding ways to minimize time wastage while…



blog image

Insights From Two Months of Blogging

Categories: Writing
Published

Written by Content Cucumber

Whether it’s in the form of a how-to guide or a news update, a blog is a vital part of any personality or business’ online presence. It’s a crucial link between them and the public, providing an access point to relevant information in a variety of fields. As a writer for Content Cucumber, I’ve experienced a two-month crash course in…



blog image

If you can connect to a computer, you are a content creator; but not all posts are created equal. The perfectly snapped photos you’re putting on Instagram are likely far better than the odd, slightly incoherent status updates your mom is posting on Facebook. Whether you’re a teenager trying to gain likes, or a business trying to grow your base, now…



blog image

Blogging is a wicked cool way to engage your customers, increase your online visibility, and ramp up your social media content game to boot. But how do you go about providing great content for your customers? Here are eight tips to keep in mind when starting a blog for your company. 1. BE CONSISTENT There’s nothing worse than visiting a…



blog image

What Should Your Business Be Writing About?

Categories: Vision, Writing
Published July 10, 2018

Written by Content Cucumber

Providing high-quality content to your potential customers is key to boosting search engine rankings, driving sales, and increasing your online ROI. Few would contest the notion that Content writing has the potential to positively impact your company. But, in order to achieve optimal results, it is important that your blog provides information that is interesting and relevant for your readers. Here a few topic…



blog image

Why Organic Marketing Rocks

Categories: Content Marketing, SEO
Published July 4, 2018

Written by Content Cucumber

Let’s face it: we’ve all become somewhat desensitized to internet advertisement. What were once innocent banner adshave devolved into annoying clickbait one-liners about how “Doctors hate him for creating this miracle pill!” These primal grabs for our attention have trained us to largely ignore web page sidebars full of paid ads. Even if it does sometimes work, paid advertising is a…



blog image

Way back in 2008, Search Engine Watch published an influential article entitled “ Social Media and SEO — Friends with Benefits?” Clearly, in terms of internet marketing, 2008 is ancient history. (The article even mentions primeval artifacts of the online world such as Mixx, Digg, and Myspace in a short list of the most influential social media sites.) That said, the…



blog image

Building Brand Authority In The Online World

Categories: Brand Authority, SEO
Published June 20, 2018

Written by Content Cucumber

Brand authority is about far more than just “image control.” It is the culmination of excellent customer service, uncompromising business ethics, and, of course, effective message-sharing. When people consider you the “go-to” company for your particular product, then you’ve got brand authority. This can be hard to measure with any single objective number or metric — but it’s paramount to success,…



blog image

Wednesday, June 6th marked the official opening of the main conference for IRCE 2018 — and the keynote speakers certainly got things off to an exciting start. (Bleary-eyed and tired as many attendees, ourselves included, may have been.) David Gilboa, co-founder and co-CEO of Warby Parker, started things off by sharing the story of his enigmatic eyewear startup. One message that…



blog image

What Is A Content Cucumber?

Categories: Marketing
Published June 6, 2018

Written by Content Cucumber

It’s not the latest diet craze, and it’s not a relaxing spa treatment, either. (Good guesses, though!) Content Cucumber is a convenient new way of getting your blogs, marketing emails, and web copy written by a professional team. We started Content Cucumber because we know how time-consuming and unreliable sources like Upwork can be. If you’ve experienced such problems first…



blog image

5 Ways Websites Kill Their Search Engine Ranking

Categories: SEO
Published May 30, 2018

Written by Content Cucumber

With the average cost of Google Adwords nearing two dollars per click, organic search engine traffic is more valuable than ever. Is your website committing any of these all-too-common SEO mistakes? 1. OUTDATED SECURITY Google is working hard to make the internet more secure, and one important step they’ve taken to accomplish this is prioritizing websites that feature HTTPS encryption….



blog image

Whether it’s a twenty character tweet or a professional mission statement, strong writing is crucial to effective social media marketing. But what exactly is “good” writing? The answer is more complicated than most people (content writers included) realize. Here’s a couple of interesting examples to consider: When motivational speaker Robin Sharma tweeted his inspirational phrase “don’t live the same year 75 times and…



blog image

Is Your E-commerce Business Attending IRCE 2018?

Categories: E-commerce, Events
Published May 16, 2018

Written by Content Cucumber

The internet offers powerful tools for accomplishing almost any goal: from managing teams, to sharing new ideas, to networking, and making sales. But even considering everything that can be accomplished from behind a computer screen, getting out of the office and traveling to a conference is still one of the best investments you can make in your company and in…



blog image

When it comes to online marketing, long-term investments will always generate more revenue than short-sighted campaigns. Building an online presence doesn’t happen overnight, but the payoff is huge. If you haven’t begun investing in content writing, these numbers might be enough to inspire and motivate you!  1. 81% OF PEOPLE PERFORM SOME TYPE OF ONLINE RESEARCH BEFORE MAKING A LARGE PURCHASE….



blog image

How Social Media Media Changed The World

Categories: Marketing, Social Media
Published May 2, 2018

Written by Content Cucumber

Four in five Americans use social media — as do nine in ten American businesses. The marketing opportunities that free information sharing platforms offer are obvious. But this article is about more than just business. Let’s talk about the global impact of the social media revolution. RAPID COMMUNICATION The invention of the telephone. The rise of the printing press. The construction of…



blog image

What Blogging Does For Your Business

Categories: Brand Authority, Writing
Published April 25, 2018

Written by Content Cucumber

Spoiler alert: it does a lot of good. It’s difficult to think of a single organization that would not benefit from content marketing. Blogging is as universally beneficial to businesses as advertising — because, in essence, blogs can be thought of as a uniquely engaging kind of advertising. Content marketing is powerful because it provides value to potential customers while improving…



blog image

Is Your SEO Strategy From 2008 Or 2018?

Categories: Content Marketing, SEO
Published April 18, 2018

Written by Content Cucumber

Many tech experts consider Google’s algorithm-learning AI RankBrain the most powerful artificial intelligence system in human history. Nonetheless, countless business owners and self-proclaimed marketing gurus hold themselves back by using grossly outdated SEO strategies. Let’s take a quick look at the SEO writing strategies that actually work in 2018 — and which ones don’t. METRICS THAT MATTER IN 2018 Here are some…



blog image

On March 21st, 1970, a group of comic book writers and enthusiastic businesspeople organized the world’s first Comic Con at the U.S. Grant Hotel in San Diego. Ever since, the ritual of gathering together and dressing as fan-favorite fictional characters has been an annual tradition in cities across the world. 2018 will see hundreds of thousands of attendees visiting Comic…



blog image

Bloomington, Indiana, just keeps getting cooler. Case in point: The Combine 2018. For the eighth straight year, our city hosted this unique “place to be inspired by the people, ideas, and environments that drive innovation.” It was certainly an excellent experience for us here at Content Cucumber, and one that makes us proud to be part of Bloomington’s vibrant startup community. Here…