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Brand Analysis

Case studies and analysis of other brands

Latest on Brand Analysis

How Many Slogans Does Coca-Cola Really Have?

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by Rashida
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January 25, 2021

According to Business Insider, the Coca-Cola logo is recognizable by a staggering 94% of the world’s population! This makes it one of the most widely-recognized brands in the world. How has Coke achieved such wildly successful brand recognition? There’s no one secret ingredient, but the creative slogans are definitely a big part of the recipe.

Dollar Shave Club Case Study

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by Rashida
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January 7, 2021

2012.  The year the world was supposed to end, the iPhone 5 launched, and Dollar Shave Club came out with their viral launch video. Dollar Shave Club started in 2012 with a goal to disrupt the razor market with an affordable subscription model. Their launch video “Our Blades are F***ing Great” now has over 27,158,120