Category
Brand Analysis
Case studies and analysis of other brands
Latest on Brand Analysis
Brand Colors & Psychology: A Target Case Study
by Lauren
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May 6, 2021
If you suddenly appeared at a retail store where everything, from the signs to the employee’s shirts, was bright red, you wouldn’t even need to ask anyone to know you were in Target. However, while Target is well known for its white and red brand colors that adorn their signature bullseye sign and their bull
GameStop, Hedge Funds, Robinhood, And Reddit: What’s Going On?
by Rashida
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February 4, 2021
GameStock stocks skyrocketed from $17.25 per share to over $159 on Monday, January 25th, 2021. On Wednesday, it reached $347.51 before it closed. What on earth made the GameStock shares jump to these never-before-seen values? A Reddit forum determined to battle with Wall Street investors. The result? Hedge fund investors betting short-stocks against GameStock lost
