Creating Content Out of Thin Air

If you are like the majority of ecommerce business owners, you are committed to developing and improving your company’s content marketing strategy. You know the importance of creating blog posts, social media posts, and videos for your target audience, and you try to make this content as relevant and engaging as possible.

However, this is easier said than done.

In order to make high-quality content, business owners and marketers have to spend countless hours coming up with ideas, researching different topics, and actually making the content itself. This can be overwhelming for ecommerce business owners who do not have enough time to produce the amount of content necessary to keep their audience engaged with their brand.

If your business is in the same boat, you might be tempted to put your content creation and marketing on the backburner.

Well, what if I told you that there is a way to create this content out of thin air? A way for you to craft high-quality, content that your target audience will love even if you are fresh out of ideas or short on time.

Although it might sound too good to be true, you can make this happen with one simple strategy: repurposing your content.

What is repurposed content?

Repurposing content refers to taking your existing content and altering it so that it appeals to a different audience or accomplishes a different goal. This allows you to make the most out of every piece of content that you create while saving you from spending the time and energy required to create something brand new.

For instance, if you have a blog post that received a lot of traffic, you can take the most influential sentence and turn it into a quote image to share on social media. This helps you interact with your social media followers, promote your blog, and create new content with ease.

There are several different ways you can repurpose your content, creating fresh content out of thin air:

Share statistics on Twitter

Do you have a post on your blog that mentions statistics regarding a specific topic? Take these statistics and turn them into tweets.

For example, say your business sells young adult (YA) literature, and you write a blog with statistics about how this genre is not just for young teens anymore. You could repurpose this blog by tweeting something like “Did you know 70% of YA books are purchased by adults between the ages of 18 and 64? #yalit” with a link to the original blog post. This tweet would not only help you connect with your Twitter audience, but it would also help you expand your reach to users who search the hashtags you use in your tweet.

Go through your blog posts and see if you have any with statistics that you can tweet out to your Twitter followers. This will keep you from neglecting your Twitter audience while simultaneously increasing your blog traffic and helping you keep up with your content creation.

Compile your blog posts into an e-book

Share your industry expertise with everyone who visits your website by taking the content from your blog posts and turning it into an e-book or an informational guide. Creating an e-book will allow you to provide useful information for your audience without the need for them to scroll through all of your old blog posts.

When consumers visit your website or sign up for your email list, prompt them to download this e-book. They will be happy to receive something of value from your business, and you will increase your customer loyalty and establish credibility.

Turn your podcast into a blog post

If your business has a podcast, you have the potential to repurpose this content in multiple ways. One of the easiest ways to repurpose a podcast is to turn the information presented in the podcast into a blog post.


Whether your episode is an interview with an industry expert, a Q&A, a lecture, or anything in between, you can capture the main points and highlight them in a blog post. This way, you are providing content to your podcast listeners and your blog subscribers, which are audiences that might not typically overlap.

Repurposing this content will help you engage with members of your target audience that may not otherwise have seen this information from your business.

Create short videos using your blog posts

Videos are one of the most engaging forms of content that you can implement in your content marketing strategy. According to Aberdeen Group, businesses that use video can receive as many as 66% more leads each year.

If you want to capitalize on this benefit, but you are having trouble coming up with an idea for a new video, try repurposing your content. Take a blog post and make a short 2-3 minute video explaining the highlights of the blog. This will give your audience valuable, manageable pieces of content that they can easily share with their friends and family members.

If you are struggling to find the time, energy, and creativity it takes to create great content on a regular basis, you should consider repurposing your content.

Content Cucumber can help you create blog posts and other high-quality content that you can repurpose to fit your business’ needs. Learn more about Content Cucumber when you visit our website.

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