Content is king. Content marketing is the pinnacle of organic traffic. You NEED content. With 51% of businesses publishing content daily, it is now imperative that your brand has a content strategy in order to keep up with the competition. Despite over 27 million pieces of content being shared each day, the majority of business content struggles to earn engagement.
So, you’re spending hours researching, creating, and publishing your content just to see it get a handful of views and virtually no engagement. Is it time to give up on the dream of successful content marketing? If you want to compete, throwing away content marketing is not the answer. Before deciding how to fix your content, you need to understand why nobody is reading your content.
It is Boring
One of the top reasons nobody is reading your content is because it is not engaging. In order to really stand out amongst the other 500 million blogs, yours must be interesting. This all starts with the title. Put careful time and effort into your blog title. It should be catchy and intriguing, but still, provide clear information about the content of the blog. The blog itself should provide value to the reader and be interesting. The best way to ensure your content is engaging is by turning to a professional content writer for help.
You Lack Strategy
It is no surprise that marketers with a documented strategy are far more likely to consider themselves effective in content marketing. You need to have a clear vision and plan for your content, and it helps to have someone leading the strategy. Take the time to create a content calendar, to research and brainstorm ideas, and to figure out exactly how to execute your strategy. While it takes a lot of time and effort upfront, having a clear strategy will make your entire content creation process much easier and more effective.
You Aren’t Posting Enough
Consistency is crucial for successful content. The more often you post, the more traffic you will see. Consistent posting keeps readers engaged and keeps you at the forefront of their minds. Post as often as you can without sacrificing quality. Experiment with the times you post as well to see what works best for your brand. Keeping up with the demand for frequent, consistent posting may require some outside help as well.
Lack of SEO
Your content could be amazing, but if it is not search-engine-optimized, nobody will see it. SEO is a strategy that involves getting your content to the top of Google’s web queries. People are most likely to click on one of the top few results, so it is imperative that you get your content to show up first. Keywords, image optimization, links, and social media will help with SEO. It is also important to write your content with SEO in mind.
If you build it, they will come. The same is not often true for content. Publishing content does not guarantee anyone will read it. How you promote your content has a huge impact on how well it does. Engagement is the key to successfully promoting your content. Work on growing your social media reach, so that people are interested and engaged when you post on social. Share your blog posts on your social media in an inticing way that leaves your audience wanting more.
It is Not Organized Well
User experience matters for your content. You must present the information in a way that is visually pleasing and easy to read. Format, length, accessibility, and voice matter immensely for your content. Split information into shorter paragraphs with headers, utilize bullet points effectively and forget the jargon. Tailor your content to the platform it is on as well, and make sure it is optimized for mobile.
You Aren’t Listening to the Data
Content marketing is an ever-changing field, and you must be agile and responsive to analytics. A form of content that worked well last year may no longer work the next. Stay on top of and listen to the data. Monitor the content that is successful, and adjust accordingly. Always test new ideas to determine what will work best. Content is not the place for tradition or stubbornness, embrace the analytics and always be willing to change or you will fall behind.
You Need Help
If your content is failing, it may be time to consider getting some help. In fact, outsourcing your content has many amazing benefits for your business. Content Cucumber is here with our team of experienced, creative writers to help you write content that doesn’t suck. We work with you to consistently create and publish content that people want to read. Ready to make the switch to compelling content? Learn more about how we will help you revitalize your content by visiting our website and contacting us today.