RetailX is back this year, and Content Cucumber will be there! If you’re attending or still on the fence, however, you might still have some questions. What is RetailX doing to ensure attendee’s safety in regards to COVID-19? Where can I find my favorite content-generating vegetable? What even is RetailX?
Well, let’s take a look at some of those questions.
RetailX’s COVID-19 Precautions
COVID-19 is still a real concern, so RetailX is taking numerous precautions to ensure vendors’ and attendees’ safety. In addition to monitoring updates and recommendations from local, state, and federal officials, RetailX is working closely with their venue,McCormick Place in Chicago, IL,to address health and safety concerns.
RetailX’s parent company,EmeraldX, LLC,has created an in-depth response plan to account for COVID-19 before and during the event. McCormick Place has also been working closely with public health officials to ensure they meet standards for holding safe events.
Additionally, RetailX will regularly sanitize and disinfect high-traffic areas, have sanitation stations with hand sanitizer and disinfectant wipes, and implement safe food and beverage handling. They’ve also reconfigured the show floor layout to better allow for social distancing.
RetailX
As we mentioned previously, this RetailX 2021 will be at McCormick Place in Chicago, IL. It’ll run from August 24th to August 25th.
RetailX is a great convention to attend for any business involved at any stage of retail. It provides fantastic opportunities to discover new technologies, network, and learn about all facets of the industry.
One of the most informative opportunities, however, will come from RetailX’s keynote speakers. These industry executives will share some of their knowledge while discussing important topics. This year’s keynotes include:
- How Ulta Beauty is Redefining Post-Pandemic Shopping Experiences. Kecia Steelman, COO, President of International, Ulta Beauty. Tuesday, August 24th, 8:30 AM – 9:00 AM.
- Hybrid Retail and the Future of Commerce. Tim Maule, President and CEO, Diono LLC. Katie Ouaknine, Owner and CEO, Badgley Mischka Web. Marc Ostryniec, Chief Sales Officer, BigCommerce. Tuesday, August 24th, 9:00 AM – 9:30 AM.
- How AptDeco Embraces the Circular Economy While Making Deliver Safer and More Efficient. Reham Fagiri, Co-Founder and CEO, AptDeco. Wednesday, August 25th, 8:30 AM – 9:00 AM.
- How Resale is Disrupting the Retail Landscape. Geronimo Chala, Chief Client Officer, Rebag. Wednesday, August 25th, 9:00 AM – 9:30 AM.
You’re free to explore and attend events at your pace, but for a more guided experience, RetailX has created seven Commerce Tracks to help guide your experience. Those tracks are…
- Consumer Connections Forum. Remaining relevant in the retail marketplace requires business leaders who know how to connect with consumers,despite how the pandemic changed customer priorities. Follow this Track to follow trends and research about connecting with consumers at every point of their customer journey.
- eCommerce Acceleration. Industries all over the map are shifting their focus to the digital space. To keep up with a competitive eCommerce environment, you’ll need to shift focus to new strategies and technologies. This track works towards that goal with topics like social commerce, intent data, UX tools, and much more.
- Digital Marketing. As face-to-face connection came to a halt in 2020, the digital customer experience became all the more important. This track focuses on the ever-evolving area of digital marketing. Follow this track to learn about social algorithms, influencer strategies, updated email strategies, and re-focusing on acquisition and retention.
- Smart Supply Chain. After COVID-19 caused numerous supply chain failures in 2020, smart retailers are prioritizing supply chain innovation. Following this track will take you down a deep dive into all you need to know about supply chains.
- The New In-store Experience. The in-store experience has changed forever. To bring customers back in the post-pandemic world, retailers are going to need to shift their focus to stronger in-store experiences. This track focuses entirely on this topic.
- Modern Marketplace Selling. Online marketplaces have become extremely important. This day two track will teach you all about selling via marketplaces, managing relationships with established marketplaces (like Amazon and Alibaba), and creating the right content for marketplace selling.
- Contactless Commerce. This day two track focuses on keeping customers safe and healthy while shopping in-store. Besides social distancing and mask requirements, how can your business go above and beyond to ensure customer safety? Follow this track to find out!
Whether you’re a burgeoning business owner or a representative from a multi-national company, you’re likely to find something new and helpful at RetailX…Like a helpful blog-writing service.
Where to Find Us
Speaking of helpful blog-writing services, did we mention we’re attending RetailX? If you need to add more to your blog page, but don’t have the time, we at Content Cucumber can help!
You’ll find us at booth #1714 in the Marketing & Consumer Connections section. We’re keeping our booth theme a secret this year, but we’re sure you’ll have no trouble finding us. Just to ensure you don’t mistake a bootleg blog-writing service for ours, however, we’ll give you a hint: our content will go down easy, and we’ll be happy to answer your questions once you find us.