One of the most efficient ways to increase your company’s reach, your number of website visitors, and your profitability is to include a blog on your website.
The benefits of incorporating a blog speak for themselves: 57% of marketers report that they have gained new customers through website blogs, and businesses with blogs can receive as many as 55% more website visitors than those who do not have blogs.
However, these benefits are moot if you do not make any posts on your blog! In order to make the most of all the advantages that can come from a website blog, you need to post content regularly and make sure that content is relevant, interesting, and engaging.
While many business owners know the importance of including a blog on their website, a lot of them struggle with creating great content to post. With millions of potential blog post topics to use, it can be difficult to decide which topics your audience will enjoy.
Here are four ways you can make sure that you are choosing blog post topics that will encourage your audience to return to your website:
1. Know your audience
There is not a set list of blog topics that are inherently better or more enjoyable than others. The only way you can make sure that you are providing content that your audience will enjoy is to actually know your audience.
You can write an excellent blog post about how to choose the right preschool, but if your target audience is made up of consumers ages 65 and over, your post will not be relevant, interesting or engaging.
Take the time to consider your target audience and what they might like or dislike. In order for your posts to be effective, your blog needs to be geared toward this audience.
Find statistics and other information about what topics best resonate with the consumers you are trying to reach, and use this information to inform your blog.
Another way to get to know your target audience is to interact with them. Ask your followers questions on your business’ social media account. Post a survey for your social media followers or website visitors to fill out. Respond to comments and solicit feedback on your existing blog posts
When you know what is most important to your readers, you will be able to tailor your blog posts to add value and meet their needs.
2. Always add value
The easiest way to guarantee that your audience will not enjoy your blog is if you write about topics that are not relevant or helpful. If your readers feel like you are wasting their time, they will not continue to read your blog.
One of the best ways to make sure you are adding value is to create posts that are timely and relevant. Your readers should feel like they are gaining information or opportunities for engagement that they would not be able to have otherwise.
Think about your industry and consider:
- Common questions or misconceptions surrounding the industry that your customers might need to be answered
- Recent news or changes within the industry
- Facts about the industry that your audience members might not know
- Trends within the industry
With these ideas in mind, brainstorm some blog post topics that will provide value to your readers. Make sure this value extends beyond information about your products. Anyone can pitch a product. You want to show your audience that you can offer them more.
When your readers realize that there are benefits to reading your blog, they will enjoy your posts, making them more likely to visit your website again.
3. Learn from others
Are there any particular blogs that you frequent? Do any of your competitors have successful blogs on their websites?
Use features from these blogs as inspiration for your own blog posts.
If most of your competitors are writing blog posts about a certain technique, product, or any other specific topic, then you should probably consider including a post about that topic on your own blog. If a blog that caters to your target audience features topics that you think would be relevant, borrow these ideas- while making them your own, of course- for your blog.
Sometimes the best way to make sure that you are heading in the right direction is to observe and learn from others who have already found success. Make a list of blogs that you think would be useful and see how you can use some of their ideas to inform your blog topics.
4. Hire a professional content writer
If you want to guarantee that all of your blog’s posts are tailored toward your target audience, you should hire a content writer. A content writer will not only save you time on content creation, but he will also use his expertise to provide you with high-quality content that your audience will enjoy.
Instead of struggling to brainstorm topic ideas and spending time writing long blog posts, a content writer will use her skill set to research your company and your audience and write amazing blog posts that will resonate with your audience and keep them coming back for more.
If you are looking to take your blog to the next level, Content Cucumber can help. When you work with Content Cucumber, you will have a dedicated content writer that will create blog posts that are relevant, interesting, and engaging.
Here at Content Cucumber, we believe that providing your audience with great content is essential to growth. Learn more about how Content Cucumber can help your business when you visit our website.