One of the most challenging aspects of content marketing is staying on top of changing viewing trends. For instance, most brands are aware that blogging is an essential part of a successful SEO strategy, but many organizations haven’t quite figured out that visual, audio, and video formats can also be highly effective tools to attract and retain customers.
Due to the coronavirus pandemic forcing millions of people to work from home, this can be a great time to start experimenting with new kinds of media formats. Try to include these 5 most popular types of content in your long-term marketing plan.
Online videos are immensely popular for a plethora of reasons, including the unique way that they’re engaging, informative, and relatable. People enjoy watching videos on everything from product demonstrations to behind-the-scenes developments to personal advice from industry experts. In addition, creating videos will help your brand seem more trustworthy, personable, and knowledgeable.
Your videos don’t need to be lengthy, carefully-edited films to create something valuable and helpful for your audience. Try making a brief video covering one of these ideas:
- Summarize your company values.
- Introduce yourself and your team through a video call.
- Discuss different applications for a product or service you provide.
- Talk about how your company is responding to COVID-19.
Podcasts and audiobooks have become common staples of entertainment and information in people’s daily lives. They can listen to the news or their favorite book while doing chores around the house, driving to work, or working on their own creative projects. With a microphone, headphones, and a laptop, you can also create audio content for people curious about your business. For example, you could request to interview influential people in your industry, offer advice to listeners, or share humorous stories from the office.
Your blog is a highly versatile way to convey information to your audience, and you can include other media formats to enhance the written work. For instance, you could write a how-to article and insert pictures of each step to improve understanding. You could transcribe a podcast that you recorded, or summarize the podcast into a succinct post. A blog could even be linked to a video to provide additional information for your audience. Written content is a great foundation to build off of!
If someone’s looking for a quick fact, they’re not going to want to sift through a wall of text to find the information they want. This is where photos, infographics, charts, and even memes can help break up a long blog post and give viewers the facts right away. Graphics are also popular to share on social media and may entice someone to check out the related blog post, video, or podcast.
These brief, looped videos are frequently used to display someone’s (often dramatized) reaction to online content. You can share these eye-catching visuals on your blog, through emails, or on social media to announce exciting events and industry news, or you can insert a gif to easily respond to someone online instead of typing out a response. For instance, a gif where someone is giving the “thumbs up” sign would be a good way to tell a consumer “yes.”
If you’re looking for a reliable way to get content written exclusively for your business, Content Cucumber can match you with a professional writer who can deliver blog content, product descriptions, and much more. Click here to see how consistent, high-quality content can help your brand gain the attention it deserves!