Marketing has always been at the heart of brand awareness and customer acquisition, but the mediums used for marketing have drastically changed over time. As technology advances, there are new opportunities for reaching your target audience. The invention of the internet is one pivotal technological advancement that completely altered the course of marketing. The internet, which allows people from all over the globe to connect and communicate, is absolutely crucial for any modern marketing strategy. There is no doubt that the internet has an important role in marketing, but the exact power of the internet is somewhat mysterious. Read on to learn more about what makes the internet such a powerful marketing tool.
What is Internet Marketing?
Internet marketing is pretty self-explanatory, it involves promoting your business online. While online businesses, like eCommerce stores, are naturally connected to online marketing, all businesses should use internet marketing to their advantage. There are many different ways to use internet marketing, and many can be done on your own website. You can focus on organic content, like blogs, search engine optimization (SEO), social media, and email marketing.
Benefits of Internet Marketing
Nearly Unlimited Reach
Traditional marketing methods have nowhere near the potential reach of the internet. While traditional methods have their place, the internet is a superior place to reach more potential customers than ever. Put simply, your customers are online. Billions of people are online every single day, and with internet marketing, you can reach them. According to Salesforce, a whopping 87% of consumers start their product searches online! Meeting customers where they are is crucial for successful marketing, and the internet is a fertile ground for obtaining new leads and building brand awareness.
Communication and Networking
Offline marketing tactics do not often foster communication with potential customers. The internet makes two-way communication easy. Customers can easily ask questions or share feedback about your products, services, and business, and you can quickly respond. Consumers are able to connect with your brand through any online channel. This communication helps you foster a strong relationship with your audience, and build loyal customers. Customers feel valued and connected when they can communicate with your business and be seen and an individual.
The more customized experience you can create with your marketing campaign, the more success you will have. Personalized marketing makes your customers feel important, and offers a tailored experience. It is easy and affordable to create many different simultaneous marketing pieces and campaigns online. The internet allows you to personalize your marketing tactics and in turn drive quality leads.
Increasing brand visibility is critical for standing out from your competition. With offline marketing, it is harder to control who sees your materials. Online, you expose yourself to the billions of internet users and can create a strong brand presence on multiple digital channels. On the internet, potential customers have access to your brand every single hour of every single day. The internet is a platform that offers constant marketing and numerous channels. On the internet, your brand can be everywhere. The same people can see your brand on many different channels, and niche audiences will be able to find you on the channels they use. With an omnipresence on the internet, you allow people to become comfortable with your brand. Once consumers are more familiar with your brand, they are more likely to choose your business.
Advantages of the Internet Over Traditional Marketing
- Quicker campaign creation and execution
- The internet is always open
- Internet marketing is more affordable and offers a high ROI
- Advanced data and analytics in real-time
- Accessible for businesses of all sizes
How to Get Started with Internet Marketing
Internet marketing has many clear benefits and implementing it into your marketing strategy is a no-brainer. Still, there is an art to internet marketing. Haphazardly slapping up a website and running some ill-structured ads will not get you the results you are looking for. The key to internet marketing is quality content. Before even considering paid marketing strategies, you should focus on organic marketing. Provide content on your own website and social media that is valuable to your target audience. For organic content, think blog posts, newsletters, e-books, and checklists. Create searchable, relevant, helpful content for your target audience. Organic marketing on the internet takes dedication and consistency. You must curate content on a regular basis for your organic marketing strategy.
Whether you are just getting started with internet marketing or want to improve your content, we can help. The Content Cucumber provides you with a dedicated writer who can help you write anything you need for your business. Having a Content Cucumber writer will completely change your organic marketing strategy for the better. Your writer will write blogs, product descriptions, newsletters, web copy, and anything else you need. Bring your ideas to life and capitalize on the power of internet marketing today with Content Cucumber. Learn more or get started today by contacting us through our website HERE.