Here’s the deal: if you’re reading this blog, you probably already know we’re pretty big fans of content. We write it, we read it, we share it, we’re all about it. Content is also a pretty awesome way to market your business and reach new people, but you might be surprised about just how much content needs to be written for a business’s content marketing strategy to really reach its full potential.
Between juggling everything your job needs of you each day, and maintaining anything resembling a social life, it’s no wonder most people don’t have time to sit down and write a bunch of content! Luckily, there are lots of things you can do to successfully outsource some of your content marketing. Here’s what you should know before starting the process.
Pros and Cons
Outsourcing your content marketing can be scary – after all, it is the public image of your brand we’re talking about – but as your schedule fills up the benefits might outweigh any concerns you have. A few of the perks include:
- Having more time to dedicate to daily business operations.
- Consistently growing your website’s traffic
- Building relationships with customers without having to spend time interacting with them individually
If you have specific concerns about outsourcing your content writing, like whether or not your writer will stay true to your brand voice or whether the content will actually appeal to your target audience, know that there are things you can do to help mitigate those risks. How? Well, let us share a few tips…
Evaluating Your Options
Okay, so you’ve reviewed the benefits and decided that it’s time for you to take content writing off your plate by outsourcing it. That’s a big step! You may feel overwhelmed about what to do next, with so many options out there, but this article is a great place to start learning about how to outsource content marketing. Here are some next steps if you’ve decided that outsourcing content writing is for you:
- Decide between hiring freelance writers or a writing agency. For a full breakdown of the benefits and drawbacks of each option, check out our take in this helpful guide.
- Research your options online. Set aside some time to review websites, evaluate writing samples, and read reviews about whatever freelancers or agencies you’re considering. A little time researching now can save you a lot of time later by making sure you start with a good fit!
- Ask questions. When you’ve narrowed down who you want to work with, ask questions about how they do things! How much content are they ready to produce for you, and what is the turnaround time? Do they have a particular kind of writing they specialize in, and does that align with your goals? Do they have experience with SEO and related tools? These are good questions to start with, but this is also a great time to ask about anything you consider relevant to the job.
- Create guidelines. Once you’ve chosen a freelancer or agency, it’s time for you to create some guidelines for them to follow as they write content for you. While you don’t want to bog your writer down with a hundred rules and requirements, the more direction and information you can give them, the better they can write content that is perfect for your brand right away! A good place to start is by writing a brand voice guide.
- Communicate with your writer. As your writer continues to create content for your brand, keep communication open! Providing feedback about what they write, brainstorming topic ideas, and communicating deadlines are all important ways you can communicate with your writer. The longer they write for you and the more you communicate, the better the content will get for your brand!
Ready to take the jump?
We get it: it can be scary to trust another person with something as important as your content! Still, if you’ve decided that it’s time for you to try outsourcing your content writing, we hope that this guide has been a helpful way to learn about how to outsource content marketing.
Now, if we can be just a little more help…
Not totally sure if we’re a great fit?
Schedule a call to see if Content Cucumber is a good fit for you.