Building Brand Authority In The Online World

Categories: Brand Authority SEO
Published June 20, 2018

Written by sammorey

Brand authority is about far more than just “image control.” It is the culmination of excellent customer service, uncompromising business ethics, and, of course, effective message-sharing. When people consider you the “go-to” company for your particular product, then you’ve got brand authority. This can be hard to measure with any single…

“Scarcity Is Over:” Seth Godin On Differentiating Your Brand

Categories: Brand Authority Events
Published June 13, 2018

Written by sammorey

Wednesday, June 6th marked the official opening of the main conference for IRCE 2018 — and the keynote speakers certainly got things off to an exciting start. (Bleary-eyed and tired as many attendees, ourselves included, may have been.) David Gilboa, co-founder and co-CEO of Warby Parker, started things off by sharing…

What Is A Content Cucumber?

Categories: Marketing
Published June 6, 2018

Written by sammorey

It’s not the latest diet craze, and it’s not a relaxing spa treatment, either. (Good guesses, though!) Content Cucumber is a convenient new way of getting your blogs, marketing emails, and web copy written by a professional team. We started Content Cucumber because we know how time-consuming and unreliable sources…

5 Ways Websites Kill Their Search Engine Ranking

Categories: SEO
Published May 30, 2018

Written by sammorey

With the average cost of Google Adwords nearing two dollars per click, organic search engine traffic is more valuable than ever. Is your website committing any of these all-too-common SEO mistakes? 1. OUTDATED SECURITY Google is working hard to make the internet more secure, and one important step they’ve taken…

How To Write Awesome Social Media Content

Categories: Content Marketing Social Media Writing
Published May 23, 2018

Written by sammorey

Whether it’s a twenty character tweet or a professional mission statement, strong writing is crucial to effective social media marketing. But what exactly is “good” writing? The answer is more complicated than most people (content writers included) realize. Here’s a couple of interesting examples to consider: When motivational speaker Robin Sharma tweeted his…