You’ve been sending out a lot of emails lately to reel in more customers. But it doesn’t seem to be working. In fact, some people have been unsubscribing to your email list. The frustration begins to set in, and you might ask yourself: Why? Do people just not care about emails anymore? As of today, … Read more
It’s one thing to create a well-established top-of-the-funnel marketing campaign, but converting leads into sales requires an entirely different strategy. Mid-funnel drip campaigns are all about evaluation, keeping the customers you already have while nurturing leads to make a final purchase. Creating a mid-funnel drip can seem daunting. However, with the right tools, it can … Read more
