When it comes to marketing your brand, creating a blog with relevant content is key. Companies that provide high-quality content through blog posts receive 97% more links to their website than those who do not, and blog posts are the most shared online content, allowing businesses who blog to see more leads, conversions, and loyal … Read more
It seems like every business that’s serious about ranking high on Google and engaging new customers has a blog. Unfortunately, the extent of “content strategy” for many businesses is to target a few SEO keywords without much consideration for what actual human readers want to read. Let’s use a fictional desert parlor called Joe’s Gelatin … Read more
