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Brand Analysis
Case studies and analysis of other brands
Latest on Brand Analysis
What Happened to the Apple Card?
by TJ Vasquez
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March 20, 2020
What if it was possible to reap the benefits of having a credit card without having to accept the laundry list of rules and fees that come with it? Imagine being able to cut the ‘bank’ element out of the banking equation and enjoy the conveniences of having an open line of credit without being
Why Is Starbucks the Coffee Standard?
by Sonja
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March 19, 2020
There are now over 28,000 Starbucks worldwide, churning out lattes, frappuccinos, macchiatos, flat whites, nitro cold brews, and practically every other incarnation of coffee imaginable to more than 3 trillion visitors every year. Starbucks has become a mainstay of American and international coffee culture, but not everyone is too happy about it, and some wonder
