Tagged

small businesses

How To Create A Marketing Plan: Step-By-Step Tips For Small Business Owners

Imagine for a moment that you’re determined to run a marathon.  Whether you’re a total newbie or an experienced athlete, you’d immediately start making adjustments to help you reach your goal. You might commit to running a specific distance each day, for instance, or focus on improving your pace. Over time, these strategies will build … Read more

The Starbucks Effect, Explained

Starbucks is an immensely popular coffee chain across the country that seems to be expanding and growing constantly. Starbucks’ expansion efforts can worry independent coffee shop owners, who fear that the nationwide chain will steal their local customers. While this sounds like a valid business concern at first, researchers have actually reached a surprising conclusion: … Read more