Media takes many forms but they can broadly fall into three categories: Owned, Earned, and Paid. While each of them represents its pros and cons, all are essential for a great marketing strategy. These are the pillars that a marketing strategy is built upon. Below, we will discuss each of these categories along with examples … Read more
Subaru of America has recently made waves in the world of marketing. Before the 90s, they didn’t even know who was buying their vehicles. Their marketing lacked direction. Of course, identifying a target audience can be difficult for a car brand. The truth is that many different people buy cars. However, Subaru faced stagnant sales … Read more
