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business

What Is A SWOT Analysis?

From small businesses to major corporations are always evolving as trends and strategies change. This requires businesses to reevaluate what is and what isn’t working for their current and future business goals. That’s where analyzing a marketing team’s current strategy comes into play. Market analyses. Case studies. Trending reports. Market samples. They all work to … Read more

Girl Boss

Women have been shattering glass ceilings and successfully leading businesses and organizations for quite some time now, but it wasn’t until  a few years ago that these powerful women were stamped by the term “girl boss.” Girl boss, coined by businesswoman Sophia Amoruso in her memoir #Girlboss, was originally used to refer to women who … Read more