Tagged

email marketing

CTR vs CTOR vs Open Rates: What’s The Difference?

October 9, 2025April 11, 2022 by Erik Handy

Email marketing is one tool that can still prove useful in today’s business world. Monitoring how well each message performs can help you create appealing subject lines and content that encourage recipients to click through and purchase your product or service. There are three central analytics to track: Click-through Rates (CTR) Getting people to open … Read more

Easy Tips For Creating An Effective Email Drip

October 9, 2025March 28, 2022 by Sarah

There’s a growing rumor in the marketing world that email is falling out of fashion, but this isn’t the case at all. OptinMonster recently reported that 99% of people with email accounts check them every single day, and businesses that utilize email marketing and email drip campaigns see significant benefits and can average around 3,500% … Read more