In the Content Marketing Institute’s latest report, researchers found that the top-performing enterprises in North America shared a common interest in content marketing. Over 50% of respondents from industry-leading companies who rated themselves as having “optimal customer experiences” also described their content marketing strategies as either extremely or very successful. Focusing on your target audience … Read more
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connecting with customers
If you’ve ever visited a company’s website or social media page, it’s quite apparent that a lot of time goes into churning out valuable content. From blog posts to educational videos to Facebook polls, media-savvy marketers consistently try to boost customer engagement and attract new buyers. Content marketing is typically viewed as a win-win situation; … Read more


