Why B2B Buying Decisions Run on EmotionAugust 6, 2026 by Brent W Peterson B2B purchasing decisions are emotionally driven. Behind every contract is a human making a choice based on trust, not just spreadsheets.
I Built a B2B Cucumber Distributor on Shopware and Astro in a WeekSeptember 24, 2026April 29, 2026 by Brent W Peterson A working B2B storefront on Shopware plus Astro in a week. The platform stopped being the long pole. The brand and the writing carry the weight now.