Live Webinar | January 20 at 3pm CST

Building Trust on Your Website in the Era of S#!t AI Content

“A lot of people may not see those design details repeated on AI websites, but they get it instinctually. People definitely see it and feel it.” Mike Eastwood

“As humans mature, we understand AI content more and more. Make sure your homepage isn’t filled with AI slop.” Brent Peterson

Save Your Seat

Wednesday, January 20 at 3pm CST. In New Zealand, Thursday, January 21 at 10am NZDT.

The Warning Signs

“Are they cheap, are they unreliable, or has it been vibe coded?”

That Came Out of ChatGPT

“There’s such a distinct design aesthetic, a site with all the tropes of AI slop, and straight away that recognition of bad design is a detractor for me.” Mike Eastwood

No Photos of People

“You go straight to the About Us page and there’s no photos of people. So this is run by agents? Even if you get good clip art, it still looks like clip art.” Mike Eastwood

Two Colors and the Same Font

“You can see the website has been created with AI. It’s all two colors and the same font, a brand look that is brand generic. I’m not going to be excited at all to talk to them.” Brent Peterson

Copy That Sounds Like Everyone Else

“In today’s fast-paced digital landscape, businesses need to do more than simply have an online presence. That was my AI generated response. Using your own thoughts and words is how you stand out.” Isaac Morey

From a Client

“I Got My First Cold Inbound Ever.”

“A client emailed me and said, I did your audit, and for the last month I’ve been implementing what you suggested, and I got my first cold inbound ever on my website. Get your website ready now for AI discoverability. An audit gives you a simple punch list, so go down the punch list and do what you need to do.” Brent Peterson

What We'll Cover

“If someone had an hour to make their website more trustworthy, where would you suggest they start?” Brent Peterson

Mike Eastwood

Real Photos Beat a Polished Fake

“Even if the production values are lower, the authenticity is much higher. A real person doing real stuff, even shot on your phone, is still better than no photo, and much better than a fake photo.”

Isaac Morey

Let the Customer Tell the Story

“Letting the customer talk about their own success is a lot more credible, and will connect with people more than listening to you sing your own praises.”

Mike Eastwood

Video Starts With a Conversation

“Have a conversation. It’s much easier than standing there talking to camera. You’re going to hate your first video. Your next one will be better, and the one after that will be better.”

Mike Eastwood

Ask for Reviews Early, and Hug Your Haters

“Ask when things are going well and ask early. People with external reviews get positive sentiment rather than neutral sentiment in the AI’s snapshot of the business. And when a bad one lands, you may need to walk outside and scream first, then reach out to resolve it.”

Isaac Morey

Write the Pages That Count Yourself

“In key places like product pages and your homepage, you need to write that on your own. If you use AI, give it lots of context, feed it examples you like, and review and revise before you publish.”

Mike Eastwood

Build a Website Shared With AI

“An AI agent will do a hundred searches in the time that we do one. The humans may not see a lack of alignment, but the agents will, and the agents will judge you.”

Common Questions

When is it?

Wednesday, January 20 at 3pm CST. In New Zealand that is Thursday, January 21 at 10am NZDT.

How long does it run?

About 45 minutes, and we save the last 10 for your questions.

Who is it for?

Business owners, marketers and agency teams who run their own website and want more of the right people to reach out from it.

What do I bring?

Your website. Keep it open while we talk, and you leave with three changes ranked by how much doubt they remove for a customer, plus one change you can make the same afternoon.

Your Presenters