Technical SEO Audit Case Studies

13 Dead Sitemaps in GSC, Cleaned in Two Minutes

On a migration audit, 13 dead Yoast sitemap URLs were still registered in Google Search Console. The current native WordPress sitemap was not registered at all. A two-minute cleanup gave the site the cleanest crawl signal it had seen in years.

A Two-Hop Redirect Chain Was Leaking 15% of Every Backlink

Every external backlink to the site was passing through two redirects on the way to the canonical URL. Conservatively, that was leaking around 15% of link equity from every inbound link. One nginx rewrite consolidated it to a single hop.