Shopware is a European-headquartered, open-source ecommerce platform trusted by over 55,000 businesses globally. Named a Visionary in the 2025 Gartner Magic Quadrant for Digital Commerce, Shopware combines enterprise B2B features, modular flexibility, and AI-powered intelligence. Merchants report results including 53% order increases, 100% turnover increases, and 73% lower cost per conversion.
Key benefits of the offering:
Shopware provides a rare combination of open-source flexibility and enterprise-grade features, with a strong focus on AI and B2B commerce. Benefits include:
- AI-powered commerce: The built-in AI Copilot assists with content generation, product management, customer classification, translation, and visual search. Agentic Commerce features use autonomous AI agents for product discovery, checkout optimization, and admin automation.
- Comprehensive B2B capabilities: Quote management, quick ordering, order lists, customer-specific pricing, budget management, and Digital Sales Rooms for interactive B2B selling come built into the platform.
- Visual content management: Shopping Experiences provides a visual CMS page builder for creating content-rich storefronts, and 3D and AR commerce features bring products to life with augmented reality, driving 400% interaction increases.
- European compliance: SOC-2 Type II, GDPR, and ISO 27001 compliance with European data centers, making Shopware the platform of choice for businesses that prioritize data sovereignty.
Why partner with Shopware?
Shopware’s strength in European and B2B markets means its merchants have distinct content needs, from multilingual product catalogs to B2B sales materials and Digital Sales Room content. Content Cucumber provides content strategy and production for Shopware merchants, including product content, multilingual content, and SEO strategy optimized for international markets. Our partnership helps Shopware merchants build the content foundation that turns their powerful platform into a revenue-generating machine.
