Mid-market Case Studies - Content Cucumber

How Kinsey’s Replaced Sana with a Sub-Second Shopware B2B Store

Case study we wrote for Shopware. Covers how archery and outdoor distributor Kinsey’s replaced a slow Sana store with a 30,000-SKU Shopware B2B build by Netformic, cutting page loads from 5+ seconds to sub-second.

Five URLs Competing for the Same Brand Name, 30% Impressions Recovered

On a brand-search audit, five different URLs from the same site were competing for the brand’s own name. Google was rotating which one ranked #1. Consolidating to one canonical URL reclaimed around 30% of brand-search impressions within two weeks.