Sarah Spencer
There’s so much to learn about marketing in the age of the internet, it can be hard to know where to start. From keeping up with all the up-and-coming platforms to learning about the latest marketing trends, there’s a lot of information to keep track of and figure out how to implement!
One of the quickest – and most enjoyable – ways to learn a lot about marketing at once is by reading case studies. From major marketing wins to lessons learned, we can all pick up a thing or two from the marketing campaigns other people have run.
Here are a few of our favorite case studies from the Content Cucumber blog:
Popeye’s
Who could forget the chicken sandwich duels of 2019? Whether you were one of the many, many, many cars in the drive-thru line at a Popeye’s near you or someone who thought it was all just silly, you probably remember hearing about how Popeye’s allegedly made a sandwich that beat Chick-fil-a at their own game. Learn about Popeye’s social media advertising and why Popeye’s chicken sandwich was the biggest marketing success of 2019 by reading this case study!
Virgin Cola
Virgin Cola went out of business in 2009 after about 15 years of trying to compete with other soda companies. While their product originally took Britain by storm, it just couldn’t compete with the other products on the market. This case study is a great reminder of why it’s so important to remember what makes your business and product unique!
Crocs
What I originally thought was a practical joke has become a real trend: Crocs have made a comeback! The shoes went from the new it thing, to a laughable accessory, to once again being a major player when it comes to fashionable footwear. Learn about how Crocs became cool again and how you can use those strategies in your own marketing!
IKEA
Have you ever wondered how IKEA turned their stores into a day trip destination? This case study goes over how IKEA has managed to make their mark in the furniture and home goods industry, why their stores manage to keep customers shopping for so long, and what their secrets are to make sure no customer leaves the store empty handed.
Febreeze
Have you ever wondered about the journey Febreeze took from unknown product to household name? Their original target market and marketing strategy left them struggling, but after some changes, they found their niche! Learn about how Febreeze used the power of habit to reach their target market and become an essential part of customers’ daily lives.
Do you have any marketing case studies you’d like us to write about? Let us know by replying to this email!
