Product Description Examples a Shopper Reads to the End
Seven live product descriptions from Darn Tough, Leatherman, Lie-Nielsen, Rancho Gordo, Glossier, The Ordinary, and Uline, quoted from the page,...
Brent W Peterson
Strategist and Author
Brent W. Peterson is the CEO of Content Cucumber. He is the founder of RequestDesk, and Talk Commerce, and writes The Agentic Commerce Guy newsletter on agentic commerce, AI agents, and autonomous ecommerce systems. A 5x Magento Master and regular speaker at commerce industry events, he hosts the Talk Commerce podcast and writes the Tuesdays with Claude series on Medium. Outside of commerce work, he has finished 33 marathons and volunteers as a run mentor and marathon pacer with Mile in My Shoes Minnesota.
Articles by Brent W Peterson
How HubSpot and BigCommerce Share One Customer Record
HubSpot's own BigCommerce Data Sync app moves customers, products, and orders in both directions, and the merchant still maps custom...
What a Blog Post Costs
How much does a blog post cost in 2026, from AI alone through freelance per-word rates and subscription services to...
What an Email Copywriting Service Delivers
An email copywriting service ships a welcome sequence, promotional sends, lifecycle flows, a newsletter, subject line tests, and a monthly...
What a Technical SEO Audit Checks
The checks a technical SEO audit runs, in the order an auditor runs them, from crawl access and indexation to...
Why Broad Search Queries Stopped Sending You Clicks
Broad search queries are being answered before the click. Which queries still send traffic, what Content Cucumber measured on its...
What Guided Video Shopping Changes on an Ecommerce Product Page
Video commerce is growing because shoppers trust what they can see in action. Here is how to use guided video...
How to Write Product Descriptions for SEO Now That AI Writes the Rest
AI can generate text. It cannot generate perspective. The case for human writing has never been stronger.
What Ecommerce Category Pages Need Before Anyone Adds Copy
Category pages are high-intent landing pages that most ecommerce sites neglect. Here are 6 ways to make them work harder.
What AI Search Engines Cite When Asked for a Content Agency
Content Cucumber opens its own biweekly AI search scoreboard, zero strategic-tier mentions across four answer engines, and reads what the...
How Content Marketing Builds an Aspirational Brand
Your content is your brand voice at scale. Every post, email, and page shapes how people perceive your business.
B2B Has Always Been About Relationships
B2B purchasing decisions are emotionally driven. Behind every contract is a human making a choice based on trust, not just...
