Edward Lee
When it comes to online marketing and growing your brand, the content you publish is essential. Social media and online marketing work; we love to scroll endlessly because there is always something there to capture our attention. In this emerging ecosystem of endless scrolling, how do you make good use of your content, and ensure your brand or company makes it into the feed? You work hard on creating content, but garnering interest in your brand is the goal.
Scheduling and content repurposing is key. Scheduling your content helps ensure that you can keep a consistent stream of content and that content gets published at the right times to ensure that it makes it into the right feeds. Repurposing your content is the best way to double the fruit of your labors in creating content; by repurposing content you expand the reach of your original message, stay consistent, make efficient use of the work you’ve already put in, and can even reach new viewers, readers, or listeners, who prefer one format to another.
Creating rich content is half the battle, but the success of good content is contingent on your ability to reach users with that content. This is where scheduling and content repurposing become key—but you might be wondering where to start. Here are 5 great tools for content repurposing and scheduling!
Repurpose House
Repurpose House’s services are primarily focused on repurposing content and making the most out of the content you’ve already created, and once you’ve created your original content, they will do most of the work for you. Repurpose House offers a robust and comprehensive set of services to that end.
Users can expect a dedicated designer—called a content hacker—to transform existing assets to new content, content always optimized for social media, overnight turnarounds on requests submitted before 5 pm, custom designs, and up to 9 assets per request for repurposing.
Piktochart
If you’re interested in repurposing some of your existing assets to get the most of your content, you might take a more hands-on approach as well. Here’s where Piktochart might come in handy. Piktochart offers powerful online graphic design tools and an easy-to-use interface that will work well for pros and beginners alike.
You can easily use Piktochart to repurpose text or audio assets into infographics complete with charts, tables, and illustrations. Piktochart is web-based, so there is no need to download any client software. Simply sign in, and get started.
Designrr
Designrr also offers a hands-on approach to repurposing your own content, but rather than focusing on graphic design alone, Designrr will work with several types of assets you might want to reuse. Designrr can pull text from audio and PDF files, offers an AI-powered transcription function, and offers an ebook-making utility as well as templates. Designrr is also web-based, so it can be used on any device with a web browser. Using Designrr, you can easily repurpose your own content of nearly any format into a new format or design of your choice.
Zoho Social
For scheduling content, Zoho Social offers a useful set of services, including collaboration services for an easier team workflow. Zoho Social is a cloud-based social media management tool that boasts not only content queuing but also the ability to map out a content publishing calendar. Additionally, Zoho offers robust social media analytics services to better inform you about your publishing schedule.
Zoho also offers a social listening dashboard that gives users the ability to track social media trends relevant to their brand, engagement, and even competitors. Zoho also works with Linux, Windows, Mac, Android, iPhone, and iPad, and offers a single-window interface, making it a powerful and versatile tool that you can use nearly anywhere.
Buffer
For scheduling content, Buffer also offers social media management services that include team collaboration features, content publishing scheduling, and analytics services. Buffer also offers engagement feedback that will advise whether the content is likely to do well, based on previous analytics. Unlike Zoho Special, there is no Buffer client for Linux, but it does offer iOS and Android support and a web-based interface, so you can use it nearly anywhere.
Conclusion
When it comes to making the most out of the content you worked hard to create, content scheduling and repurposing content are solid strategies for ensuring your content is working for your brand. Using tools like Zoho Special for content scheduling and Repurpose House for content repurposing, you can take your online brand presence to the next level and optimize your content publishing practices.
