eTail West 2026
Talk Commerce was on the ground recording live interviews with e-commerce leaders at eTail West.
Watch the interviews →
About the event
Featured Session
Fireside Chat · Track 1 · Customer Retention & CRM
Wednesday, February 25th · 2:40 PM – 3:00 PM
Loyalty in the Palm of Their Hand: Maximizing Engagement Through Apps, Cards, & Beyond
Loyalty is no longer just about transactions. It’s about meeting consumers where they are and creating ongoing engagement across every touchpoint. With mobile apps, digital wallets, and loyalty cards evolving into powerful engagement hubs, brands have more tools than ever to stay connected in the palm of a customer’s hand.
- Building out loyalty triggers at different points of the customer’s journey
- Allowing customers to access loyalty programs or rewards in different ways
- Measuring how these different platforms are used and updating what is provided on each
Speakers
- Sam Buckingham Global Digital Product & Site Experience Director, KEEN Footwear
- Brent Peterson Host & Moderator, Talk Commerce
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Every conversation we record on the show floor ends up on Talk Commerce.
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