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Latest on Writing
How To Use Copywriting To Help Reduce Your Customer Churn
by Danae Moksnes
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February 18, 2022
Customer churn costs companies $136.8 billion annually, but our copywriting strategies can help! A business’s churn rate is the number of people that cancel a subscription or stop using the business’s product. As customers and clients leave, companies have to create advertisements and entice new ones. Finding a new customer is 5 times more expensive
What Should You Be Tracking? A Guide To Content Marketing Metrics
by Lauren
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February 16, 2022
When you read blog posts about improving your B2B or B2C content marketing, you’ll often see advice about tracking key marketing metrics. While this advice is solid, it is not very helpful if you do not know which marketing metrics you should track. What qualifies as a key metric? Should you spend all your time
