What Can Great Content Writing Do For You?

Categories: Content Marketing Marketing Writing
Published June 30, 2020

Written by Quinn Black

You want to grow your business. That means you need to be producing content, and a lot of it. Great content writing can do so much for your business, here are just a few examples: Connect with your audience. Killer content helps you communicate with your audience in the most effective…

Branding & Marketing: Why Your Business Needs Both to Succeed

Categories: Brand Authority Marketing
Published June 22, 2020

Written by Kristine Cameron

Advertising strategies have evolved to become more subtle and consumer-focused to appeal to a new generation of consumers who value honesty over flashy commercials and self-promotional claims. Businesses have shifted their priorities from earning quick sales to nurturing long-term relationships with their customers. Although this change has strongly encouraged company…

Popeyes: Where Are They Now?

Categories: E-commerce Marketing SEO Shoutouts
Published June 4, 2020

Written by Rashida Beal

If you have a Twitter or read our blog post at the end of 2019, then you know that Popeye’s had a huge marketing win last year. With the release of their new chicken sandwich, Popeye’s ignited a fierce (but entertaining) chicken sandwich social media war and garnered the attention of people…

Dirty Tricks and Sly Campaigns

Categories: Business Marketing
Published May 27, 2020

Written by Lauren Mark

While Virgin Atlantic is now one of the largest and most popular airlines, it didn’t start out that way. If British Airways had their way back in the early 1990s, Virgin Atlantic might not exist today at all. In what is now aptly known as the “dirty tricks” campaign, British…

Top 5 Types of Content for Effective Digital Marketing

Categories: Content Marketing Marketing SEO Social Media
Published May 22, 2020

Written by Kristine Cameron

One of the most challenging aspects of content marketing is staying on top of changing viewing trends. For instance, most brands are aware that blogging is an essential part of a successful SEO strategy, but many organizations haven’t quite figured out that visual, audio, and video formats can also be…