Category Archives: Marketing

Forever 21 & What Marketers Can Learn

Categories: Marketing
Published February 12, 2020

Written by Sarah Reynolds

Forever 21 was once the hottest place to buy the latest clothing. There seemed to be a Forever 21 store in every mall. They were the unquestioned fast-fashion king. Now, all that’s left of them is bankruptcy in September 2019 and an announcement of new ownership by a group that includes two…

Taming TikTok

Categories: Marketing
Published January 24, 2020

Written by Sarah Reynolds

We talked about whether TikTok is a trend or a trendsetter before, and at this point, we think it’s pretty safe to say this app is a trendsetter. As one of the top 10 most downloaded apps in 2019, its popularity is making it more and more interesting to marketers, but…

How Disney+ Is Taking Over Streaming

Categories: Marketing
Published

Written by Sarah Reynolds

If you’re a Disney fan, a Star Wars fan, or a Marvel Cinematic Universe (MCU) fan, the dream that you wished for came true with the arrival of Disney+. As of its launch in November 2019, there has been no other way than to stream your favorite Disney movies and…

How Content Cucumber Can Help Your Business Grow

Categories: Content Marketing Marketing
Published January 15, 2020

Written by Sarah Reynolds

We may not have a sky-high cucumber patch, but we are experts at writing content. Let us help your business grow this year.

What Does Combined Experience Really Mean?

Categories: Marketing
Published January 9, 2020

Written by Sarah Reynolds

Have you ever seen an advertisement for a company that has “100 years” (or some other large number) of combined experience? Have you ever thought about what that means? The company is probably hoping that you’ll subconsciously think the business is 100 years old. After all, multigenerational companies do tend…

Febreeze, Habits, & Marketing

Categories: Audience Content Marketing Marketing
Published January 7, 2020

Written by Sarah Reynolds

Febreeze is now a household name when it comes to keeping your home smelling fresh, but it wasn’t always that way. At first, Febreeze struggled to move their products from the shelves. Once they embraced advertising focused on habits, however, they saw unparalleled success. Here’s how Febreeze capitalized on habit-forming…

Make a List and Check it Twice: Email Segmentation Best Practices

Categories: Audience Content Marketing E-commerce Marketing
Published December 26, 2019

Written by Lauren Mark

All successful ecommerce business owners will agree that when it comes to increasing conversions and making a profit, building their email lists is key.  Ecommerce retailers need to prioritize their email lists if they want to communicate with their consumers and take advantage of the numerous benefits that can come…

Why Popeye’s Chicken Sandwich Was the Biggest Marketing Success of 2019

Categories: Marketing
Published December 23, 2019

Written by Rashida Beal

The Popeye’s chicken sandwich will go down as an icon of 2019. But how did they achieve such massive success with the launch of the chicken sandwich? In this post we break down everything that went right for Popeye’s marketing.

How to Write Holiday Copy that Doesn’t Offend Your Customers

Categories: Marketing
Published December 10, 2019

Written by Rashida Beal

Holiday season is in full swing, and that means it’s time to start sending out the classic holiday emails. It may seem nearly impossible to write something about the holidays without offending someone. Here’s how.

The Secret to Craft a High- Converting Holiday Newsletter

Categories: Marketing
Published December 3, 2019

Written by Rashida Beal

Holiday newsletters offer a unique opportunity for you to connect with customers and offer them irresistible deals, but you have to get creative to see conversions. Learn how to create high-converting holiday newsletters.