Why Is Starbucks the Coffee Standard?

Categories: Marketing
Published March 19, 2020

Written by Sonja Henrikssen

There are now over 28,000 Starbucks worldwide, churning out lattes, frappuccinos, macchiatos, flat whites, nitro cold brews, and practically every other incarnation of coffee imaginable to more than 3 trillion visitors every year. Starbucks has become a mainstay of American and international coffee culture, but not everyone is too happy…

Mastering The Ancient Art of LinkedIn

Categories: Marketing
Published March 6, 2020

Written by Lauren Mark

If you are not incorporating LinkedIn into your marketing strategy, you are missing out on a great opportunity to boost your profitability and expand your reach. With over 303 million active users, 40% of which visiting the site daily, LinkedIn has the potential to work wonders for your business. While LinkedIn…

Fallen Angels: The Long Decline of Victoria’s Secret

Categories: Marketing
Published March 3, 2020

Written by Rashida Beal

2020. The new decade is a time with so many advances and endless possibilities… and the first year in decades without the Victoria’s Secret Fashion Show. The cancelation of the VS fashion show paired with the brand selling its majority stake ($1.1 billion) to a private equity firm marks the…

Bluetooth is Booming

Categories: Marketing
Published March 2, 2020

Written by Sarah Reynolds

What if I told you that, now, there are ways to connect even the smallest and simplest of items, from t-shirts to purses, to an internationally used data system? It probably doesn’t seem very far fetched… but imagine telling someone the exact same thing in 1995. They’d probably laugh and…

What Marketers Can Learn From Virgin Cola

Categories: Business Marketing
Published February 25, 2020

Written by Dan Disbrow

Richard Branson is a self-made billionaire who owns several businesses – in fact, Branson says that he owns so many businesses that he is unable to keep track of them all. He has overseen around 500 of them, so who could blame him? Worth over $4 billion, he has made significant…