The Pros & Cons of Shop By Shark

Categories: E-commerce
Published February 26, 2020

Written by Rashida Beal

Shark Tank is one of those shows we all love, hate, or love to hate, but just can’t stop watching. Throughout the 11 seasons so far, there have been many interesting, quirky, and truly genius inventions showcased. If you see one onscreen that you’d like to purchase, tracking it down might…

4 New Year’s Resolutions for 2020 That Will Change your Ecommerce Business

Categories: Audience Content Marketing E-commerce Social Media Writing
Published January 2, 2020

Written by Lauren Mark

Resolutions are a great way to get the new year off to a strong start. When you make personal resolutions, whether these include getting in shape, reading more books, or drinking more water, they give you a specific goal and allow you to hold yourself accountable as you journey throughout…

Make a List and Check it Twice: Email Segmentation Best Practices

Categories: Audience Content Marketing E-commerce Marketing
Published December 26, 2019

Written by Lauren Mark

All successful ecommerce business owners will agree that when it comes to increasing conversions and making a profit, building their email lists is key.  Ecommerce retailers need to prioritize their email lists if they want to communicate with their consumers and take advantage of the numerous benefits that can come…

All I Want for Christmas is Conversions

Categories: Content Marketing E-commerce Writing
Published December 19, 2019

Written by Lauren Mark

With millions of shoppers buying products online during the holidays, ecommerce businesses have the opportunity to gain new customers, reach a wider audience, and increase their profitability. Even when these online shoppers visit a website without making a purchase, businesses can capitalize on the increase in website traffic by taking…

4 Website Features Your Customers Will Be Thankful for This Holiday Season

Categories: Content Marketing Design E-commerce
Published November 28, 2019

Written by Lauren Mark

The holiday season is one of the most important and most profitable times of the year for ecommerce businesses. During the 2018 holiday season, customers spent an estimated $122 billion with ecommerce retailers, and experts predict this number will be even higher this year. With so many shoppers buying online…