Category Archives: E-commerce

4 New Year’s Resolutions for 2020 That Will Change your Ecommerce Business

Categories: Audience Content Marketing E-commerce Social Media Writing
Published January 2, 2020

Written by Lauren Mark

Resolutions are a great way to get the new year off to a strong start. When you make personal resolutions, whether these include getting in shape, reading more books, or drinking more water, they give you a specific goal and allow you to hold yourself accountable as you journey throughout…

Make a List and Check it Twice: Email Segmentation Best Practices

Categories: Audience Content Marketing E-commerce Marketing
Published December 26, 2019

Written by Lauren Mark

All successful ecommerce business owners will agree that when it comes to increasing conversions and making a profit, building their email lists is key.  Ecommerce retailers need to prioritize their email lists if they want to communicate with their consumers and take advantage of the numerous benefits that can come…

All I Want for Christmas is Conversions

Categories: Content Marketing E-commerce Writing
Published December 19, 2019

Written by Lauren Mark

With millions of shoppers buying products online during the holidays, ecommerce businesses have the opportunity to gain new customers, reach a wider audience, and increase their profitability. Even when these online shoppers visit a website without making a purchase, businesses can capitalize on the increase in website traffic by taking…

4 Website Features Your Customers Will Be Thankful for This Holiday Season

Categories: Content Marketing Design E-commerce
Published November 28, 2019

Written by Lauren Mark

The holiday season is one of the most important and most profitable times of the year for ecommerce businesses. During the 2018 holiday season, customers spent an estimated $122 billion with ecommerce retailers, and experts predict this number will be even higher this year. With so many shoppers buying online…

How to Know If Your Content Writer is “The One”

Categories: Content Marketing E-commerce Writing
Published November 7, 2019

Written by Lauren Mark

You’ve hired a new content writer for your business, and while things seem to be going well so far, you’re not sure if he’s “The One.” He sends you relevant blog posts and website copy, he’s always there to fulfill your requests, and you’re pretty sure that he is helping…

How to Develop a Voice for Your Brand

Categories: Audience Brand Authority Content Marketing E-commerce Writing
Published October 24, 2019

Written by Lauren Mark

As the world of ecommerce grows increasingly competitive, it is important for your brand to stand out from the crowd. With hundreds, or even thousands, of other online retailers competing for your consumers, you can make sure that your ecommerce business is not overlooked by developing a unique, consistent brand…

Four Common Mistakes to Avoid When Creating Content

Categories: Audience Content Marketing E-commerce SEO
Published October 17, 2019

Written by Lauren Mark

While most small business owners know the importance of incorporating a blog on their website, staying active on social media, and creating content for their followers and email subscribers, there are some pitfalls that prevent them from making the most of their content creation. If you want to take advantage…

Moving On After the Shopify and Mailchimp Breakup: What’s Next?

Categories: Business E-commerce
Published May 10, 2019

Written by sammorey

After a number of heated arguments and disagreements about sharing customer data, the official divorce between Shopify and Mailchimp will commence on May 12. Once the previously inseparable couple decides to part ways for good, it’s up to users to decide for themselves which service they want to keep. Since it…

Should Your Small Business Start Selling On Amazon?

Categories: Business E-commerce
Published May 6, 2019

Written by sammorey

In a press release published back in January, Amazon proudly announced that millions of small and medium-sized businesses from over 130 countries utilized the platform in 2018. Amazon reported that thousands of retailers were able to dramatically increase their profits and attract countless new customers after choosing to sell on the massive…

5 Things You Need to Know About Organic Marketing for Mobile Commerce

Categories: Audience E-commerce Social Media
Published October 11, 2018

Written by sammorey

It’s not breaking news that people spend a lot of time on their phones. Just walk through any public space and the chances that you’ll catch someone’s eyes laser-focused on the screen in front of them is more likely than not. In fact, ComScore’s 2017 Cross Platform Future in Focus report suggests…