Branding & Marketing: Why Your Business Needs Both to Succeed

Categories: Brand Authority Marketing
Published June 22, 2020

Written by Kristine Cameron

Advertising strategies have evolved to become more subtle and consumer-focused to appeal to a new generation of consumers who value honesty over flashy commercials and self-promotional claims. Businesses have shifted their priorities from earning quick sales to nurturing long-term relationships with their customers. Although this change has strongly encouraged company…

Why Does Disney Sue Everyone Who Uses Its Brand?

Categories: Brand Authority Business E-commerce
Published May 26, 2020

Written by Rashida Beal

Disney is one of the most popular brands in the entire world! You would be hard-pressed to find a person who does not know at least one Disney character, film, or story. Disney’s popularity also makes it incredibly profitable, as it earned over 11 billion net dollars in 2019. Because…

How to Develop a Voice for Your Brand

Categories: Audience Brand Authority Content Marketing E-commerce Writing
Published October 24, 2019

Written by Lauren Mark

As the world of ecommerce grows increasingly competitive, it is important for your brand to stand out from the crowd. With hundreds, or even thousands, of other online retailers competing for your consumers, you can make sure that your ecommerce business is not overlooked by developing a unique, consistent brand…

5 Content Marketing Ideas for the Holidays

Categories: Audience Brand Authority Content Marketing SEO Writing
Published October 23, 2019

Written by Jelene Juario

Content is king for an important reason. About 74% of businesses gain more leads with content marketing strategies. Creating content is even more important during the holiday seasons when marketers know a marketing strategy can make or break the holiday season. A holiday content marketing plan starts with keeping the…

Cultivating a Comment Section

Categories: Brand Authority Content Marketing SEO Uncategorized
Published October 22, 2019

Written by Jackie Logsdon

You’ve got the blog. You’ve got the business. Now it’s time to take advantage of an active comment section. But how do you get one started?