How to Develop a Voice for Your Brand

Categories: Audience Brand Authority Content Marketing E-commerce Writing
Published October 24, 2019

Written by Lauren Mark

As the world of ecommerce grows increasingly competitive, it is important for your brand to stand out from the crowd. With hundreds, or even thousands, of other online retailers competing for your consumers, you can make sure that your ecommerce business is not overlooked by developing a unique, consistent brand…

5 Content Marketing Ideas for the Holidays

Categories: Audience Brand Authority Content Marketing SEO Writing
Published October 23, 2019

Written by Jelene Juario

Content is king for an important reason. About 74% of businesses gain more leads with content marketing strategies. Creating content is even more important during the holiday seasons when marketers know a marketing strategy can make or break the holiday season. A holiday content marketing plan starts with keeping the…

Cultivating a Comment Section

Categories: Brand Authority Content Marketing SEO Uncategorized
Published October 22, 2019

Written by Jackie Logsdon

You’ve got the blog. You’ve got the business. Now it’s time to take advantage of an active comment section. But how do you get one started?

Critical Content: The Four Key Content Types for Your Business

Categories: Audience Brand Authority Content Marketing SEO Social Media Writing
Published October 20, 2019

Written by Jackie Logsdon

Videos, writing, images and social media: the four main types of content and why you should be using them.

How to Know if Your Content Marketing Strategy is Effective

Categories: Brand Authority Content Marketing Writing
Published October 15, 2019

Written by Rashida Beal

Content marketing is incredibly promising, yet difficult to assess. Learn how to evaluate and improve your content marketing strategy.