Febreeze, Habits, & Marketing

Categories: Audience Content Marketing Marketing
Published January 7, 2020

Written by Rashida Beal

Febreeze is now a household name when it comes to keeping your home smelling fresh, but it wasn’t always that way. At first, Febreeze struggled to move their products from the shelves. Once they embraced advertising focused on habits, however, they saw unparalleled success. Here’s how Febreeze capitalized on habit-forming…

4 New Year’s Resolutions for 2020 That Will Change your Ecommerce Business

Categories: Audience Content Marketing E-commerce Social Media Writing
Published January 2, 2020

Written by Lauren Mark

Resolutions are a great way to get the new year off to a strong start. When you make personal resolutions, whether these include getting in shape, reading more books, or drinking more water, they give you a specific goal and allow you to hold yourself accountable as you journey throughout…

Make a List and Check it Twice: Email Segmentation Best Practices

Categories: Audience Content Marketing E-commerce Marketing
Published December 26, 2019

Written by Lauren Mark

All successful ecommerce business owners will agree that when it comes to increasing conversions and making a profit, building their email lists is key.  Ecommerce retailers need to prioritize their email lists if they want to communicate with their consumers and take advantage of the numerous benefits that can come…

6 Questions You Need to Ask Your Prospective Content Writers

Categories: Audience Writing
Published December 12, 2019

Written by Lauren Mark

Hiring a content writer to create your blog posts is a great way to make sure you are providing your audience with top-notch content on a regular basis. Writing good content takes time, energy, and expertise, and many businesses find it beneficial to work with a professional. However, just because…

Creating Content Out of Thin Air

Categories: Audience Content Marketing
Published November 21, 2019

Written by Lauren Mark

If you are like the majority of ecommerce business owners, you are committed to developing and improving your company’s content marketing strategy. You know the importance of creating blog posts, social media posts, and videos for your target audience, and you try to make this content as relevant and engaging…