Category Archives: Audience

Febreeze, Habits, & Marketing

Categories: Audience Content Marketing Marketing
Published January 7, 2020

Written by Sarah Reynolds

Febreeze is now a household name when it comes to keeping your home smelling fresh, but it wasn’t always that way. At first, Febreeze struggled to move their products from the shelves. Once they embraced advertising focused on habits, however, they saw unparalleled success. Here’s how Febreeze capitalized on habit-forming…

4 New Year’s Resolutions for 2020 That Will Change your Ecommerce Business

Categories: Audience Content Marketing E-commerce Social Media Writing
Published January 2, 2020

Written by Lauren Mark

Resolutions are a great way to get the new year off to a strong start. When you make personal resolutions, whether these include getting in shape, reading more books, or drinking more water, they give you a specific goal and allow you to hold yourself accountable as you journey throughout…

Make a List and Check it Twice: Email Segmentation Best Practices

Categories: Audience Content Marketing E-commerce Marketing
Published December 26, 2019

Written by Lauren Mark

All successful ecommerce business owners will agree that when it comes to increasing conversions and making a profit, building their email lists is key.  Ecommerce retailers need to prioritize their email lists if they want to communicate with their consumers and take advantage of the numerous benefits that can come…

6 Questions You Need to Ask Your Prospective Content Writers

Categories: Audience Writing
Published December 12, 2019

Written by Lauren Mark

Hiring a content writer to create your blog posts is a great way to make sure you are providing your audience with top-notch content on a regular basis. Writing good content takes time, energy, and expertise, and many businesses find it beneficial to work with a professional. However, just because…

Creating Content Out of Thin Air

Categories: Audience Content Marketing
Published November 21, 2019

Written by Lauren Mark

If you are like the majority of ecommerce business owners, you are committed to developing and improving your company’s content marketing strategy. You know the importance of creating blog posts, social media posts, and videos for your target audience, and you try to make this content as relevant and engaging…

10 Signs That Your Blog Needs a Makeover

Categories: Audience Writing
Published November 14, 2019

Written by Lauren Mark

Successful business owners know the importance of including a blog on their websites. From improving audience engagement to increasing conversions, blogs have the potential to make a significant impact on any ecommerce business. However, for businesses that want to reap these benefits, it is not enough simply have a blog…

7 Fun Content Marketing Ideas

Categories: Audience Content Marketing Social Media Writing
Published October 31, 2019

Written by Lauren Mark

When it comes to marketing your brand, creating a blog with relevant content is key. Companies that provide high-quality content through blog posts receive 97% more links to their website than those who do not, and blog posts are the most shared online content, allowing businesses who blog to see…

How to Develop a Voice for Your Brand

Categories: Audience Brand Authority Content Marketing E-commerce Writing
Published October 24, 2019

Written by Lauren Mark

As the world of ecommerce grows increasingly competitive, it is important for your brand to stand out from the crowd. With hundreds, or even thousands, of other online retailers competing for your consumers, you can make sure that your ecommerce business is not overlooked by developing a unique, consistent brand…

5 Content Marketing Ideas for the Holidays

Categories: Audience Brand Authority Content Marketing SEO Writing
Published October 23, 2019

Written by Jelene Juario

Content is king for an important reason. About 74% of businesses gain more leads with content marketing strategies. Creating content is even more important during the holiday seasons when marketers know a marketing strategy can make or break the holiday season. A holiday content marketing plan starts with keeping the…

Critical Content: The Four Key Content Types for Your Business

Categories: Audience Brand Authority Content Marketing SEO Social Media Writing
Published October 20, 2019

Written by Jackie Logsdon

Videos, writing, images and social media: the four main types of content and why you should be using them.