If you run a business, you likely believe very deeply in your product. This is no doubt important. After all, who could possibly better advocate for you than...well, you? Sadly, believing in what you have to offer is not enough; you have to compel consumers to believe in it as well. And to score believers, you must capture their attention in the first place. How? By building brand authority.
The fast-paced world of the Internet can be daunting. Fads come and go faster than many of us can keep up with, and we barely have time to Google the hottest new meme before it's gone. We see so much content on a daily basis that it can be hard to filter out the useful, the interesting, and the helpful from all the noise. But ensuring that your product or business stands out from the crowd can be done.
When trying to find information online, few of us venture past the first page of search engine results. For many of us, the cut-off point is even sooner -- Leverage Marketing reports that most web users won’t go past the 5th overall result.
Digital marketing is pivotal to the success of modern companies, as consumers are increasingly relying on the Internet to help them find businesses, products and services. When it comes to digital marketing, however, taking an integrated approach that involves multiple tactics can be the best way for businesses to:
Growing a business online can be tough. There are social media pages to manage, orders to follow through on, and competitors to keep up with. That’s why it's important to make your website stand out. A blog may be your secret weapon.
If you’ve read the New York Times bestselling novel The Outliers you’ve probably heard of the 10,000-hour rule. In the nonfiction novel, Malcolm Gladwell repeatedly claims to become in any field, you need to practice that job or skill for 10,000 hours. This rule stands true for sports stars, musicians, and business leaders. The same concept can be applied to the world of Content Marketing.
While there are countless small businesses spanning almost every sector of the economy today, this extremely varied group has one thing in common: ...
If you can connect to a computer, you are a content creator; but not all posts are created equal. The perfectly snapped photos you’re putting on In...
Blogging is a wicked cool way to engage your customers, increase your online visibility, and ramp up your social media content game to boot. But how do you go about providing great content for your customers? Here are eight tips to keep in mind when starting a blog for your company.
Providing high-quality content to your potential customers is key to boosting search engine rankings, driving sales, and increasing your online ROI. Few would contest the notion that Content writing has the potential to positively impact your company. But, in order to achieve optimal results, it is important that your blog provides information that is interesting and relevant for your readers. Here a few topic recommendations that our clients tend to find helpful: