If you run a business, you likely believe very deeply in your product. This is no doubt important. After all, who could possibly better advocate for you than...well, you? Sadly, believing in what you have to offer is not enough; you have to compel consumers to believe in it as well. And to score believers, you must capture their attention in the first place. How? By building brand authority.
While there are countless small businesses spanning almost every sector of the economy today, this extremely varied group has one thing in common: ...
If you can connect to a computer, you are a content creator; but not all posts are created equal. The perfectly snapped photos you’re putting on In...
Blogging is a wicked cool way to engage your customers, increase your online visibility, and ramp up your social media content game to boot. But how do you go about providing great content for your customers? Here are eight tips to keep in mind when starting a blog for your company.
Providing high-quality content to your potential customers is key to boosting search engine rankings, driving sales, and increasing your online ROI. Few would contest the notion that Content writing has the potential to positively impact your company. But, in order to achieve optimal results, it is important that your blog provides information that is interesting and relevant for your readers. Here a few topic recommendations that our clients tend to find helpful:
Let’s face it: we’ve all become somewhat desensitized to internet advertisement. But is content marketing truly any different? Let's explore a few reasons why getting your message out there organically is such an effective (and flat out cool) marketing strategy!
Way back in 2008, Search Engine Watch published an influential article entitled “ Social Media and SEO -- Friends with Benefits?” Clearly, in terms of internet marketing, 2008 is ancient history. (The article even mentions primeval artifacts of the online world such as Mixx, Digg, and Myspace in a short list of the most influential social media sites.) That said, the title of the article was clever, and the metaphor rings true even in 2018.
Brand authority is about far more than just "image control." It is the culmination of excellent customer service, uncompromising business ethics, and, of course, effective message-sharing. Let's take a quick look at a few quick tips that can help you increase your authority.
Exclusive coverage of the Internet Retailers Conference and Exhibition 2018, focusing on keynote speakers Seth Godin and David Gilboa. Learn more about permission marketing and the coming fusion of e-commerce with the brick and mortar economy.
It’s not the latest diet craze, and it’s not a relaxing spa treatment, either. (Good guesses, though!) Content Cucumber is a convenient new way of getting your blogs, marketing emails, and web copy written by a professional team.
With the average cost of Google Adwords nearing two dollars per click, organic search engine traffic is more valuable than ever. Is your website committing any of these all-too-common SEO mistakes?