In January 2019, Statista reported that the global digital population, which represents active internet users, exceeded 4 billion people. With such a massive worldwide market, businesses have had to completely revamp the way they market themselves in order to appeal to shifting customer demands. In fact, the most successful online retailers have realized that the key to attracting and retaining loyal customers is creating ads that people actually want to see.
Effectiveness of Content Marketing
Wherever someone goes online, they’re constantly bombarded with annoying ads like pop-ups, auto-play videos, and banner ads, just to name a few. These advertising methods have become so ineffective that most customers only click on them by accident. To genuinely interest buyers, 86% of B2C marketers rely on content marketing strategies. When done correctly, content marketing can:
- Increase online traffic.
- Improve SEO.
- Build customer loyalty and trust
- Boost conversions.
- Encourage audience engagement.
- Showcase your products and ideas.
Types of Content Marketing
Savvy business leaders strive to create content that customers will learn from, enjoy, and even share with their friends. For instance, consider the lengths that companies go through to create memorable ads for the Superbowl. Millions of people look forward to seeing these ads, and many even re-watch them on YouTube or share them on their Facebook pages.
Even if your company doesn’t have millions of dollars on hand for a TV ad, you can employ similar techniques to promote your business. Content marketing is all about providing valuable information and entertainment to your audience, and it can be conveyed through a variety of methods, including:
Leaders of Content Marketing
Still not quite sure where to start with content marketing? Check out these outstanding entrepreneurs for some ideas and insights:
Ready to Get Started?
To begin improving your site’s SEO and boosting your conversion rates today, the first thing you should do is start a blog. Creating unique articles specifically for your target market will drive customers to you by providing them with valuable information and entertainment. And if writing isn’t your strong suit, no worries! Check out how a content writing service can help you save time while extending your company’s online reach.
Lastly, feel free to show your personality and creativity through your content. Content marketing proves that you don’t need to know everything about advertising to appeal to buyers; simply share your passions, engage with customers, and watch your business begin to flourish.