What Should Your Business Be Writing About?

What Should You Be Writing About?


Providing high-quality content to your potential customers is key to boosting search engine rankings, driving sales, and increasing your online ROI. Few would contest the notion that Content writing has the potential to positively impact your company. But, in order to achieve optimal results, it is important that your blog provides information that is interesting and relevant for your readers. Here a few topic recommendations that our clients tend to find helpful:

1. Share Your Vision

Customers who feel like they connect with the heart of a brand are more likely to become loyal to that brand. Blogs are a great way to present your company’s mission, vision, culture and other aspects of your business that will increase brand loyalty. Write about an organization, idea, or topic that your company is passionate about to demonstrate to your readers what your company values. Almost 89% of customers stay loyal to brands that share their values. Write blog posts that show potential customers that your company cares about issues that are important to them.

2. Industry News

Write about current events and news happening in your field. Your readers will keep visiting your blog if you are giving them information they find useful and interesting. Tailor your posts to your audience and make sure to connect your brand with these news updates. If there is a new innovation in your market, write a post about how it is influencing the market and how your company, products, or services might play a role in any new developments. Blogs provide the opportunity for your company to capitalize on industry news, drawing in new customers and providing content that makes them sure to return.

3. Tell Your Company's Story

Your company’s blog is a perfect opportunity to share your company’s story. Let your readers know how your business was started and the values that have carried on throughout the company since its inception. Share the founders’ personal stories and explain their roles in the company and how they help the company achieve its goals and maintain its core values. Stories matter. 47% of millennial women know their favorite brand’s origin story, and 40% of women know who founded the brand and follow the founder on social media. Customers are more loyal to brands with which they feel connected, and a blog is a good way to share stories and pictures that help form that connection.

3. Updates and Organizational Info

Keep your customers and potential customers updated on important information about your company. Let your customers know when you are offering a new product or service that they might find beneficial. If your business has any exciting new changes, share them with your customers. Give them details about any new changes and address questions and concerns you think they might present. Use your blog to show pictures and provide an inside look at what is going on with your company behind the scenes. Blog posts allow your audience to stay up to date with changes within your company which will help them stay connected and informed.

4. Products and Services

Blog posts are a great way to promote the products and services offered by your company. Go in depth about your products and emphasize what makes them special. A blog post is a perfect place to highlight unique features and details about your products that will pique the interest of potential customers, leading to more web page visits and more sales. Explain how the services your company offers are unparalleled and provide examples of how they are superior to those of your competitors. Articles on a blog give you a chance to give readers a deeper look at what your company has to offer.

5. Achievements and Accolades

Companies can use blogs to celebrate their own achievements and.or the success of its employees. Highlight a stand out employee on your blog, reinforcing the idea that your company works hard to help your customers. Write an article featuring a specific partner or vendor that you find helpful. Honor a customer that has been a loyal patron of your company. Positive news and accolades can go a long way when you are trying to build brand loyalty.

6. Topics Your Competitors Write About

Do some research on blogs and marketing tools that your competitors use to engage with their audience. Chances are that your competitors are reaching out to the same that you are trying to reach. Find out what topics their base likes and create posts about those topics. Do not be afraid to learn from your competitors when it comes to blog topics.


Stand out from your competition by writing about topics that they overlook. See where their content has gaps and make sure your company addresses those topics on its blog. Provide readers with superior content and they will visit your site instead of your competition's site.

7. Conferences, Exhibitions, and Industry Events

Inform your audience about upcoming events in your market. When conferences and other events within your industry arise, you want your blog to be the first place where your base hears about the event and goes to find more information. This content will connect with your readers and improve your search engine rankings.

8. Topics that Interest Your Audience

Use your blog to share relevant content that your audience might enjoy. Find topics in your industry that potential customers might find funny, interesting, or inspiring. Posting engaging content will make sure customers continue to interact with the brand. Consider opening the comments section of your blog posts. This will allow your customers to learn information from and engage with your brand online, creating a positive image for your company.



The verdict is in: content writing can take your organization to the next level. If you want to take advantage of the many benefits that blogging can offer your company, visit our homepage at Content Cucumber to learn about what high-quality, fast-turnaround content writing services can do for you!


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