Spoiler alert: it does a lot of good. It’s difficult to think of a single organization that would not benefit from content marketing. Blogging is as universally beneficial to businesses as advertising -- because, in essence, blogs can be thought of as a uniquely engaging kind of advertising. Content marketing is powerful because it provides value to potential customers while improving search engine rankings and building online authority. Let’s dive into the specifics of what you can accomplish with a blog:
Show the Human Behind the Screen
Establishing credibility in an online space can be a serious challenge, but it also offers tremendous rewards. Blogs are a highly effective way of bridging the gap between your organization and your online audience. 81% of people do online research before making a large-scale purchase, so ensuring that your company provides ample information and online resources is crucial. Answer your potential customer’s questions, anticipate their concerns, and show them that you know what you’re talking about! Achieving these typical blogging goals will almost certainly increase your web traffic and improve your online conversion rate.
Market on a Budget
Studies have shown that businesses that create over twenty blog posts experience, on average, a 30% increase in blog traffic generation. This is important because a larger blog audience means more exposure, more search engine authority, and more potential for sales. In short, blogs are an effective yet inexpensive way of generating serious online ROI. If you are already managing a website, you most likely have the resources to start a blog with very little additional cost.
Keep Your Customers Informed
Whether your existing customers have been with you for one year or ten, there are always bound to be new developments in your industry that you want to inform your target audience of. Keeping an active blog is an efficient and appealing way of sharing this type of news; and if you are actively writing your blog or leading writers yourself, the experience could help keep you up-to-date, as well.
Build an Online Presence
Having a plethora of interesting and informative writing on the web will give you the edge to rise above the other results on Google. Case in point: companies that blog get 97% more inbound links back to their websites and 55% more website visitors. If you are interested in learning more about search engine optimization and blogging, check out this recent Content Cucumber blog article on SEO strategy.
Looking for Help With that Blog?
Many small business owners simply don’t have the time to write a blog themselves. Hiring a remote content writing freelancer was once considered the best way to work around this problem -- but if you are looking for a more consistent, high-quality alternative to sites such as UpWork, then Content Cucumber might be right for you. Contact the cucumbers today to learn more about our services!