The Greenhouse

What Do Your Clients Want to Read?

What Do Your Clients Want to Read?
It seems like every business that’s serious about ranking high on Google and engaging new customers has a blog. Unfortunately, the extent of “content strategy” for many businesses is to target a few SEO keywords without much consideration for the action human readers. 

Why did this Content Company stop Writing Content?

Why did this Content Company stop Writing Content?
Content writing is one of those things you think you should do, you may even know you should do...and still don’t. You’re only human, after all, and it’s not like you have a virtual army of writers ready to help you produce content whenever you ask for it.

The Ultimate Guide to Building Brand Authority

The Ultimate Guide to Building Brand Authority
Brand authority is a term you have likely seen before...but how exactly does one go about building a brand that can be trusted?

Simple Tips for Brand-New Business Bloggers

Simple Tips for Brand-New Business Bloggers
Blogging is a wicked cool way to engage your customers, increase your online visibility, and ramp up your social media content game to boot. But how do you go about providing great content for your customers? Here are eight tips to keep in mind when starting a blog for your company.

What Should Your Business Be Writing About?

What Should Your Business Be Writing About?
Providing high-quality content to your potential customers is key to boosting search engine rankings, driving sales, and increasing your online ROI. Few would contest the notion that Content writing has the potential to positively impact your company. But, in order to achieve optimal results, it is important that your blog provides information that is interesting and relevant for your readers. Here a few topic recommendations that our clients tend to find helpful:

What Is A Content Cucumber?

What Is A Content Cucumber?
It’s not the latest diet craze, and it’s not a relaxing spa treatment, either. (Good guesses, though!) Content Cucumber is a convenient new way of getting your blogs, marketing emails, and web copy written by a professional team.

5 Ways Websites Kill Their Search Engine Ranking

5 Ways Websites Kill Their Search Engine Ranking
With the average cost of Google Adwords nearing two dollars per click, organic search engine traffic is more valuable than ever. Is your website committing any of these all-too-common SEO mistakes?

How To Write Awesome Social Media Content

How To Write Awesome Social Media Content
Whether it’s a twenty character tweet or a professional mission statement, strong writing is crucial to effective social media marketing. But what exactly is “good” writing? The answer is more complicated than most people (content writers included) realize.

What Blogging Does For Your Business

What Blogging Does For Your Business
Spoiler alert: it does a lot of good. It’s difficult to think of a single organization that would not benefit from content marketing. Blogging is as universally beneficial to businesses as advertising -- because, in essence, blogs can be thought of as a uniquely engaging kind of advertising. Content marketing is powerful because it provides value to potential customers while improving search engine rankings and building online authority.

Is Your SEO Strategy From 2008 Or 2018?

Is Your SEO Strategy From 2008 Or 2018?

Many tech experts consider Google's algorithm-learning AI RankBrain the most powerful artificial intelligence system in human history. Nonetheless, countless business owners and self-proclaimed marketing gurus hold themselves back by using grossly outdated SEO strategies. Let’s take a quick look at the SEO writing strategies that actually work in 2018 -- and which ones don’t.