Most small business owners know that social media can be a powerful marketing tool, but you might still have questions about how to get started: How can you devote time to social media while you’re also putting in 50+ hours a week at your startup? How do you come up with new ideas for content? What social media platforms should your business use? This guideline will address these concerns faced by countless entrepreneurs while giving you all the tools you need to improve your social media presence in no time. Ready to get started?
Way back in 2008, Search Engine Watch published an influential article entitled “ Social Media and SEO -- Friends with Benefits?” Clearly, in terms of internet marketing, 2008 is ancient history. (The article even mentions primeval artifacts of the online world such as Mixx, Digg, and Myspace in a short list of the most influential social media sites.) That said, the title of the article was clever, and the metaphor rings true even in 2018.
When it comes to online marketing, long-term investments will always generate more revenue than short-sighted campaigns. Building an online presence doesn’t happen overnight, but the payoff is huge. If you haven’t begun investing in content writing, these numbers might be enough to inspire and motivate you!
Four in five Americans use social media -- as do nine in ten American businesses. The marketing opportunities that free information sharing platforms offer are obvious. But this article is about more than just business. Let’s talk about the global impact of the social media revolution.