Many tech experts consider Google's algorithm-learning AI RankBrain the most powerful artificial intelligence system in human history. Nonetheless, countless business owners and self-proclaimed marketing gurus hold themselves back by using grossly outdated SEO strategies. Let’s take a quick look at the SEO writing strategies that actually work in 2018 -- and which ones don’t.
It seems like every business that’s serious about ranking high on Google and engaging new customers has a blog. Unfortunately, the extent of “content strategy” for many businesses is to target a few SEO keywords without much consideration for the action human readers.
Way back in 2008, Search Engine Watch published an influential article entitled “ Social Media and SEO -- Friends with Benefits?” Clearly, in terms of internet marketing, 2008 is ancient history. (The article even mentions primeval artifacts of the online world such as Mixx, Digg, and Myspace in a short list of the most influential social media sites.) That said, the title of the article was clever, and the metaphor rings true even in 2018.
Brand authority is about far more than just "image control." It is the culmination of excellent customer service, uncompromising business ethics, and, of course, effective message-sharing. Let's take a quick look at a few quick tips that can help you increase your authority.
It’s not the latest diet craze, and it’s not a relaxing spa treatment, either. (Good guesses, though!) Content Cucumber is a convenient new way of getting your blogs, marketing emails, and web copy written by a professional team.
With the average cost of Google Adwords nearing two dollars per click, organic search engine traffic is more valuable than ever. Is your website committing any of these all-too-common SEO mistakes?
When it comes to online marketing, long-term investments will always generate more revenue than short-sighted campaigns. Building an online presence doesn’t happen overnight, but the payoff is huge. If you haven’t begun investing in content writing, these numbers might be enough to inspire and motivate you!