With a quick Google search, it appears that every entrepreneur, business owner, pet owner, student, and parent has been encouraged to start their own blog. According to one recent statistic, over 4 million blog posts are created every day! How exactly is a small business supposed to compete with this ridiculous amount of online traffic?
Many tech experts consider Google's algorithm-learning AI RankBrain the most powerful artificial intelligence system in human history. Nonetheless, countless business owners and self-proclaimed marketing gurus hold themselves back by using grossly outdated SEO strategies. Let’s take a quick look at the SEO writing strategies that actually work in 2018 -- and which ones don’t.