If you run a business, you likely believe very deeply in your product. This is no doubt important. After all, who could possibly better advocate for you than...well, you? Sadly, believing in what you have to offer is not enough; you have to compel consumers to believe in it as well. And to score believers, you must capture their attention in the first place. How? By building brand authority.
Blogging is a wicked cool way to engage your customers, increase your online visibility, and ramp up your social media content game to boot. But how do you go about providing great content for your customers? Here are eight tips to keep in mind when starting a blog for your company.
Providing high-quality content to your potential customers is key to boosting search engine rankings, driving sales, and increasing your online ROI. Few would contest the notion that Content writing has the potential to positively impact your company. But, in order to achieve optimal results, it is important that your blog provides information that is interesting and relevant for your readers. Here a few topic recommendations that our clients tend to find helpful:
Let’s face it: we’ve all become somewhat desensitized to internet advertisement. But is content marketing truly any different? Let's explore a few reasons why getting your message out there organically is such an effective (and flat out cool) marketing strategy!
Brand authority is about far more than just "image control." It is the culmination of excellent customer service, uncompromising business ethics, and, of course, effective message-sharing. Let's take a quick look at a few quick tips that can help you increase your authority.
Exclusive coverage of the Internet Retailers Conference and Exhibition 2018, focusing on keynote speakers Seth Godin and David Gilboa. Learn more about permission marketing and the coming fusion of e-commerce with the brick and mortar economy.
It’s not the latest diet craze, and it’s not a relaxing spa treatment, either. (Good guesses, though!) Content Cucumber is a convenient new way of getting your blogs, marketing emails, and web copy written by a professional team.
The internet offers powerful tools for accomplishing almost any goal: from managing teams, to sharing new ideas, to networking, and making sales. But even considering everything that can be accomplished from behind a computer screen, getting out of the office and traveling to a conference is still one of the best investments you can make in your company and in yourself.
Spoiler alert: it does a lot of good. It’s difficult to think of a single organization that would not benefit from content marketing. Blogging is as universally beneficial to businesses as advertising -- because, in essence, blogs can be thought of as a uniquely engaging kind of advertising. Content marketing is powerful because it provides value to potential customers while improving search engine rankings and building online authority.