It’s not breaking news that people spend a lot of time on their phones. Just walk through any public space and the chances that you’ll catch someone’s eyes laser-focused on the screen in front of them is more likely than not.
In fact, ComScore’s 2017 Cross Platform Future in Focus report suggests that the average American adult spends two hours and 51 minutes liking, scrolling and swiping on their smartphone every day. This is why targeting an audience through their handheld devices can be one of the most effective ways to build your brand.
1. Social Media Matters
If your business doesn’t have an Instagram, Twitter or Facebook page, stop what you’re doing and make one (if not all three) right now. There are over 2 billion social media users and counting waiting to learn more about your business and what you have to offer. It takes just a few minutes to set up a social media site that could pay dividends in the long run.
Social media sites differ than websites because they allow your customers to interact with your business as soon as you post an update, as well as let you receive reviews and speak with your customers directly. It’s nice when a consumer can send your business a direct message with a question, comment or concern that can be answered by a real person in real time. It’s very easy to gain a loyal following that will view your content on a regular basis if your social media sites are kept up to date.
2. Audience is Everything
Are you trying to sell life insurance or a lifestyle brand? Sportswear or cookware? Whatever it may be, Know. Your. Demographic. To be able to break through the mold that is big business branding, it’s important to understand what your message is and what platforms you should use to get it across.
As far as demographics go, the Pew Research Center suggests that 40% of 18 to 29-year-olds use Twitter compared to just 19% of 50 to 64-year-olds. Meanwhile, forty-one percent of women use Pinterest while just 16% of men log on to the crafty site. Knowing the target audience you are trying to reach in each social media platform is very important in maximizing your efforts to sell that group on your brand.
3. People Love Free Stuff
Depending on what your business has to offer, social media sites are a great pathway to give away products in exchange for promotions. While some can be pricey to negotiate with, social media influencers with a large following can be very persuasive in promoting your product. Your content has the potential to reach three to 10 times the amount of consumers when using an influencer. It’s no surprise that people are more likely to buy into a product if they feel like they can connect with the person selling it (in this case, the influencer).
Contests are another great way to pump up your social media sites without handing out products and getting nothing in return. Giving consumers the opportunity to win a prize in exchange for a few simple tasks on their end can grow your account 70% faster than not offering anything at all. To gain even more followers at a faster rate, contests that require entrants to like, share and tag multiple friends in the post, can get more eyes on your business without any extra effort from you.
4. Don’t Underestimate a Good #Hashtag
Warning: #Toomuch of a #goodthing is a #badthing and this is #verytrue of #hashtags.
Ever since its inception in 2007, the hashtag has been used far and wide as a tool for social media users to connect with certain groups, networks or even #adorablepuppies. While hashtags can get your post more views and engagements, it’s important to not overuse the simple tool. It’s been noted that Instagram posts with at least one hashtag can see an engagement of 12.6% more than a post without one.
Hashtags allow businesses to connect with customers they never expected they could reach and vice versa. A social media user can add a hashtag on their post, click the tag and see an assortment of other posts and photos that can lead them directly to your page. Hashtags are a great way to gain a following, but can also turn many away if you overdo it, so be #cautious of how many you use.
5. It’s Okay to Ask for Help
Social media is an ever-changing realm that is constantly pushing out new trends that can be hard to keep up with. If you find yourself stuck and unable to grow your following, reach out to us for more digital marketing tips!